Job Description
About the Role
We are seeking a highly experienced Marketing Manager to lead our marketing initiatives in the independent automotive aftermarket business. The successful candidate will be responsible for driving B2B lead generation and building brand awareness across multiple channels. This is an excellent opportunity to join a growing industry with a strong team.
Key Responsibilities
- Develop and manage multi-channel marketing campaigns to drive B2B lead generation
- Oversee SEO, Google Ads, LinkedIn campaigns, and direct marketing initiatives
- Utilize CRM and digital platforms to optimize customer engagement and sales conversion
- Implement WhatsApp, email marketing, and social media campaigns to build brand awareness
- Manage and develop video content, social media strategies, and digital advertising
- Ensure consistent brand messaging across all marketing channels
- Oversee the production of blog posts, case studies, and technical content for customer education
- Plan and manage regional trade show participation and customer engagement events
- Develop pre- and post-event marketing campaigns to maximize outreach and lead generation
- Work with key industry partners to enhance brand visibility at trade events
Requirements
- 5 years of marketing experience, preferably in B2B or IAAM industries
- Strong expertise in digital marketing, lead generation, and content development
- Experience in trade show management and distributor marketing
- Proficiency in SEO, Google Ads, CRM systems, and social media platforms
- Excellent communication, project management, and analytical skills
Qualifications
- No specific qualifications mentioned.
Salary & Benefits
- Competitive salary and performance-based incentives.
Why Join?
- Lead strategic marketing initiatives in a growing industry
- Work in a fast-paced, innovative environment with a strong team
- Opportunities for career growth, industry networking, and travel
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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