Johannesburg: Marketing Manager – Luxury Property Group – Johannesburg | Lb posted by HotelJobs

About the Role

We are seeking an experienced and strategic Marketing Manager to join a luxury property team in Johannesburg. This senior role combines high-level planning with day-to-day execution across both digital and traditional marketing channels, driving revenue growth through strategic lead generation and brand development.

Key Responsibilities

• Develop and support annual marketing strategies aligned with business objectives
• Build detailed marketing plans with objectives, tactics, timelines, and budgets
• Translate strategy into actionable plans for the team with quarterly and monthly activity schedules
• Set KPIs and success metrics for all marketing initiatives
• Ensure alignment of marketing strategies across all departments
• Develop and implement multi-channel content strategies across digital (social media, email, website) and traditional channels (print, outdoor, direct mail, PR)
• Manage editorial calendars and content production schedules
• Coordinate content distribution and ensure brand consistency and quality control
• Liaise with external agencies, freelancers, and creative partners
• Balance digital and traditional marketing approaches for maximum audience reach
• Act as brand guardian, ensuring correct and consistent use of brand guidelines
• Review and approve all marketing materials and conduct regular brand audits
• Provide brand training and guidance to internal teams
• Collaborate with operations, sales, and other departments to uphold brand standards
• Develop and execute lead generation strategies focused on direct bookings
• Manage performance marketing campaigns including SEO, SEM, paid social, display advertising, and direct mail
• Optimise lead nurturing programmes and monitor conversion rates
• Collaborate with revenue management and sales teams to maximise lead quality and conversion
• Analyse booking patterns and customer behaviour to refine targeting strategies
• Monitor marketing ROI and optimise campaigns accordingly

Requirements

• 7+ years experience in marketing, with at least 2 years at a senior level
• Experience managing in-house marketing teams within the hospitality, travel, or leisure sectors
• Proven track record in digital and traditional marketing, lead generation, and revenue growth
• Experience developing marketing strategies, executing plans, and measuring results
• Strong understanding of brand management and acting as a brand guardian

Qualifications

No specific qualifications mentioned.

Salary & Benefits

Salary: Negotiable DOE