Johannesburg: SOCIAL MEDIA SPECIALIST

January 31, 2026 Jobs in Central Johannesburg

Job Description

KEY PERFORMANCE AREAS: Content Creation and Campaign Development Community Engagement Strategic Planning and Analytics Brand Alignment PRINCIPAL RESPONSIBILITIES: Develops and executes creative, compelling and platform-tailored social media content (e.g. Facebook, Instagram, X, TikTok, YouTube, Threads, Snapchat, Pinterest) Conceptualises and produces / briefs multimedia content Writes punchy, on-brand copy for social posts, blogs, newsletters, landing pages, banners and push notifications Collaborates with internal teams and external agencies to maintain a consistent visual identity across all touchpoints Conducts competitor analysis and identifies trends to stay ahead of the market Develops and runs relevant high-impact competitions Manages day-to-day postings, community engagements and moderations across all platforms (in collaboration with Customer Support) Responds promptly to comments, questions and direct messages (DMs) Escalates relevant queries to Customer Support Builds and maintains relationships with influencers and local sports communitiesCreates and manages monthly content calendars in alignment with promotions, product launches and seasonal events Collaborates with designers, paid media teams and brand managers to integrate social activity into broader marketing campaigns Conducts competitor analysis and stays updated on social, iGaming and sports betting trends Aligns all content with 4Racings tone of voice, brand identity and compliance standards Tests new content formats and emerging platforms proactively to improve reach and engagement Captures live content at events or coordinates ad-hoc content shoots as needed QUALIFICATIONS, EDUCATION AND KNOWLEDGE: Bachelors degree (NQF Level 7) in Marketing / Communications / Journalism / related field 2 4 years experience in a dedicated social media / digital marketing role Previous experience in the iGaming / sports betting / entertainment industry Must be in possession of a strong copywriting portfolio with demonstrated digital content creation Familiarity with Meta Business Suite, X, Google Analytics, TikTok Ads Manager, and other scheduling/reporting tools. Understanding of paid social media formats and campaign planning Storytelling and copywriting capabilities Keen eye for design, detail and platform-specific aesthetics Strong understanding of social media trends particularly in sports and gaming Communication Interpersonal Problem solving Planning and organising Time management BEHAVIOURAL COMPENTENCIES: Team player Integrity Respect Professional Logical Reliability Adaptable Proactive

View Job Johannesburg: Multimedia Designer.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Marketing / advertising / PR Jobs in Gauteng

In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.

When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.

Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.

Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.

View Job Pretoria: Retail Sales Representative (Media) posted by AtripleA recruitment & temps

Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.

This information provides general career guidance. Actual salaries and requirements vary by employer.

GO APPLY NOW

Safe & secure application process