Job Description
Responsibilities:
Social Media Management:
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Develop and execute a comprehensive social media strategy across platforms (Instagram, Facebook, LinkedIn, Twitter/X, TikTok, YouTube, etc.).
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Create, curate, and schedule engaging content (posts, stories, reels, videos, etc.).
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Monitor trends, hashtags, and competitor activity to optimize performance.
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Engage with followers, respond to comments/messages, and foster community growth.
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Collaborate with designers, copywriters, and influencers for content creation.
Digital Marketing & Campaigns:
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Plan and execute paid digital campaigns (Meta Ads, Google Ads, LinkedIn Ads, etc.).
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Conduct A/B testing, audience segmentation, and performance analysis.
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Optimize campaigns for ROI, conversions, and lead generation.
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Manage budgets, track KPIs, and report on campaign performance.
Content Strategy & SEO:
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Assist in content marketing efforts (blogs, newsletters, email marketing).
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Optimize content for SEO and organic reach.
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Work with the marketing team to align digital efforts with overall brand strategy.
Analytics & Reporting:
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Monitor social media and digital marketing metrics (engagement, reach, CTR, conversions).
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Use tools like Google Analytics, Meta Business Suite, and HubSpot to track performance.
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Provide insights and recommendations for continuous improvement.
Requirements:
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Education: Bachelors degree in Marketing, Communications, or related field (or equivalent experience).
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Experience:
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2+ years in social media management and digital marketing.
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Proven track record of running successful paid campaigns.
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Experience with social media scheduling tools (Hootsuite, Buffer, Later).
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Familiarity with design tools (Canva, Adobe Creative Suite) is a plus.
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Skills:
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Strong copywriting and visual storytelling abilities.
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Analytical mindset with expertise in data-driven decision-making.
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Knowledge of SEO, email marketing, and influencer collaborations.
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Self-motivated, creative, and adaptable to trends.
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How to Apply:
If you would like to apply for this role, you may forward your CV to Gaby Turner at *****@*****.co.za or you may forward your CV to *****@*****.co.za
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