Job Description
About the Role
We are seeking a highly skilled Digital Marketing Specialist to join our team at La Lucia. As a key member of our marketing department, you will be responsible for developing and executing digital marketing strategies that drive business growth and results. If you have a passion for digital marketing and a strategic mindset, we want to hear from you.
Key Responsibilities
- Strategy & Planning:
- Build and execute digital marketing strategies aligned with business goals.
- Cover all key areas: SEO, SEM, paid advertising, email, and social media and websites.
- Campaign Management:
- Manage and optimise multi-channel campaigns from start to finish.
- Content Creation:
- Write and edit digital content – web copy, emails, social posts, and more.
- SEO & SEM:
- Improve website ranking through SEO best practices.
- Plan and manage Google Ads and other paid campaigns.
- Social Media & Community:
- Schedule content, grow engagement, and manage social media paid advertising.
- Email Marketing:
- Build targeted email campaigns, segment lists, and track performance.
- Analytics & Reporting:
- Monitor KPIs using platforms like Google Analytics and generate reports.
- Market Research:
- Stay on top of industry trends, competitors, and emerging opportunities.
- Collaboration:
- Work cross-functionally with Creatives, Developers, and Sales to align messaging and goals.
- Website & Digital Assets:
- Maintain and update the company’s website and digital touchpoints.
- Work on product enrichment by analysing and requesting product images, as well as online information repository.
Requirements
- A degree in Marketing, Communications, or a related field.
- Minimum 2+ years of hands-on experience in digital marketing.
- Strong skills in SEO, SEM, social media, email marketing, and Google Ads.
- Solid understanding of content marketing and performance metrics.
- Experience using analytics platforms and digital marketing tools.
Qualifications
None specified
Salary & Benefits
Salary details not mentioned in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Sales/Marketing Management Jobs in Kwazulu-Natal
In Kwazulu-Natal, South Africa, the sales and marketing management field is a dynamic and fast-paced industry, often driven by technological advancements and shifting consumer behaviors. Generally, this sector is expected to continue growing in importance as businesses strive to stay competitive in the global marketplace.
Typically, salary ranges for sales and marketing management positions in Kwazulu-Natal can vary widely depending on factors such as experience, company size, and industry sector. Broadly speaking, candidates with 5-10 years of experience can expect salaries ranging from R500 000 to R1,5 million per annum, while more senior roles may command higher figures, often up to R2,5 million or more, depending on individual circumstances.
Common skills required for sales and marketing management positions in Kwazulu-Natal include strategic planning, team leadership, communication, data analysis, digital marketing expertise, and customer relationship building. Typically, successful candidates possess a combination of business acumen, creative problem-solving skills, and technical proficiency in tools such as CRM software, market research platforms, and social media analytics.
This field is commonly found in industries such as financial services sector, technology industry, manufacturing sector, and retail sector, among others. These sectors often require sales and marketing managers to develop innovative marketing strategies, manage large teams, and drive revenue growth through effective customer engagement and relationship building.
Career development opportunities for sales and marketing managers in Kwazulu-Natal are diverse and varied. Typically, individuals with a strong track record of success can progress into senior leadership roles, such as Chief Marketing Officer or Head of Sales, where they oversee broader business strategies and lead cross-functional teams. Others may choose to specialize in areas like product management, digital transformation, or data analytics, offering opportunities for continued growth and professional development.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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