Ladysmith: Marketing Executive

About the Role

A well-established and reputable FMCG manufacturing & distribution group requires an experienced Marketing Executive to drive brand visibility, product positioning, and market growth initiatives across regional and national markets in Northern KZN.

Key Responsibilities

• Develop and implement marketing strategies aligned to business and sales objectives
• Manage and grow brand presence and positioning within competitive FMCG markets
• Plan and execute trade marketing campaigns, promotions, and activations
• Support sales teams with marketing tools, campaigns, and product initiatives
• Conduct market research and competitor analysis to identify trends and opportunities
• Analyse product performance, customer behaviour, and campaign effectiveness
• Coordinate new product launches and go-to-market strategies
• Oversee digital marketing, social media, and online brand presence
• Develop and manage marketing materials, content, and communication platforms
• Work closely with internal teams (sales, production, distribution) to ensure alignment
• Manage relationships with external agencies, suppliers, and service providers
• Monitor marketing budgets, ROI, and campaign performance metrics

Requirements

• Relevant Tertiary Qualification in Marketing, Business, Communications or similar
• Minimum 5 years experience in FMCG marketing / trade marketing
• Proven experience in brand management, campaign execution, and product marketing
• Strong understanding of FMCG markets, retail channels, and consumer behaviour
• Experience with digital marketing platforms, social media, and content development
• Solid analytical ability with experience interpreting data and campaign performance

Qualifications

No specific qualifications mentioned.

Salary & Benefits

Market related TCTC available/negotiable.