Milnerton: Sales Representative FMCG posted by Limpopo Personnel

About the Role

Limpopo Personnel is seeking a highly motivated Sales Representative to join our FMCG team in Milnerton. As a key member of our sales team, you will be responsible for driving business growth and developing strong relationships with existing customers. If you have excellent communication skills, a proven track record in food service sales, and a passion for delivering exceptional customer experiences, we want to hear from you.

Key Responsibilities

• Grow business in the Food Service / HORECA market by identifying and onboarding new end-user accounts.
• Service existing end-users and distributors to ensure retention and growth.
• Arrange meetings, menu presentations, and product trials to drive product adoption.
• Negotiate within authorized parameters and close sales opportunities.
• Achieve monthly, quarterly, and annual revenue targets as set by the manager.

• Maintain and develop relationships with existing customers via in-person visits, calls, and email.
• Conduct structured call cycles (daily/weekly/monthly) across allocated areas.
• Serve as key point of contact for distributors, chefs, outlet managers, and purchasing teams.
• Resolve customer concerns and escalate quality-related issues when required.

• Collaborate closely with distributors to ensure stock availability, correct pricing, and promotional execution.
• Align on joint business plans, activation calendars, and target accounts.
• Support distributor sales teams with product training, menu applications, and selling tools.
• Track and report on distributor performance and compliance.

• Execute in-store/inkitchen activations, cooking demos, and wet demonstrations (weekdays & weekends as required).
• Ensure all activation stock is planned, booked, and available.
• Conduct staff training sessions to increase menu penetration and product adoption.
• Track ROI and feedback from activation activities.

• Ensure correct product usage is demonstrated during trials and menu presentations.
• Install and maintain branded point-of-sale (POS) material where relevant (e.g., back-of-house collateral, oil management posters).
• Verify that distributors and key accounts adhere to agreed pricing and menu listing commitments.

• Gather competitor intelligence: pricing, promotions, product performance, and industry trends.
• Capture end-user and distributor opportunities, risks, and feedback.
• Track SKU penetration, menu listings, and regional sales patterns.

• Maintain accurate CRM entries for all activities, visits, pipelines, and opportunities.
• Weekly and monthly reporting on activities, achievements, and market insights.
• Submit activation summaries, training logs, and product trial results.
• Follow daily planning procedures and manage draft sales orders with the sales administrator.

Requirements

• 3–5 years’ experience in Food Service / HORECA / QSR sales (essential).
• Diploma in Sales/Marketing or equivalent qualification (advantageous).

Qualifications

• Valid driver’s license.

Salary & Benefits

• Competitive salary and benefits package to be discussed during the interview process.