Strategic Planning and Execution: 

• Develop and implement a robust sales strategy aligned with the company’s objectives and market opportunities. 
• Will need to set ambitious sales targets, forecast volumes and develop annual budgets. 
• Monitor performance, analyse trends and refine sales strategies to ensure goals are met or exceeded.

Customer Relationship Management: 

• Cultivate and maintain strong relationships with key customers, distributor and partners to drive growth and ensure customer satisfaction. 
• Identify customer needs, market trends and opportunities for new product launches.

Market Analysis and Expansion: 

• Conduct detailed market analysis to identify emerging trends, potential threats and opportunities for expansion within and beyond current markets. 
• Tailor sales strategies for different regions and customer demographics to maximise revenue potential.

Performance Management and Reporting: 

• Implement rigorous sales performance tracking systems to ensure targets are met and manage consequence processes when performance falls short. 
• Regularly report on sales metrics, forecasts and progress to the management offering insights for strategic decision-making.

Cross-Functional Collaboration: 

• Partner closely with departments like marketing, production, logistics and finance to ensure alignment and achieve overall business goals. 
• Act as a key liaison between the sales team and other departments to resolve issues, enhance communication and improve operational efficiency.

Job Requirements: 

• Grade 12; Bachelor’s degree in Business Administration, Marketing, Sales or a related field. 
• Significant experience in sales management roles within the dairy industry or related FMCG (Fast-Moving Consumer Goods) sectors is essential. 
• A minimum of 10 years of progressive experience in sales, with at least 3-5 years in a managerial or leadership capacity is expected. 
• Demonstrated success in driving sales growth, managing teams and achieving revenue targets is highly desirable. 
• Strong leadership abilities with a proven track record of effectively leading and motivating teams to achieve ambitious sales targets. 
• Proven ability to collaborate effectively with cross-functional teams, including marketing, product development, operations, and finance, to achieve common business objectives 
• Experience in managing a team of Area Sales Managers, Telesales teams or sales representatives is crucial for effectively leading and guiding the sales organisation. 
• Proven ability to manage underperformance within a sales team, taking corrective actions where necessary. 
• Valid driver’s license and clean driving record required.  
• Willingness to travel frequently within the designated geographical area

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