Purpose of the Job To actively promote and sell the companys products and services to prospective clients while delivering exceptional customer service. The goal is to meet and exceed departmental sales targets through effective relationship management, strategic planning, and operational execution. Minimum Requirements Educational Qualifications Matric (Grade 12) NQF Level 5 Certificate in Sales or a related field Experience 13 years experience in a Sales Representative or similar role within the retail or related industry Major Responsibilities and Key Result Areas 1. Sales Operations Source and secure new business opportunities to meet sales targets Manage and grow revenue through client negotiations, lead generation, and effective sales management Research competitors and monitor market trends to position the company strategically Develop and implement sales strategies; evaluate and adjust for effectiveness Build and maintain productive client relationships based on trust and value Track daily, weekly, and monthly performance metrics; report findings to relevant stakeholders Attend sales meetings, product training, and industry events Identify and open new viable customer accounts Use ERP systems to monitor sales performance and take corrective action when needed Provide monthly feedback to the Regional Manager on customer activities Support marketing initiatives and align customer strategy with company promotions Host trade events to strengthen relationships and grow brand awareness Initiate and manage promotions in collaboration with clients and leadership 2. Credit and Risk Management Assist in processing credit applications and resolving account queries Work with Debtors to ensure timely collection of outstanding payments Maintain customer accounts below 45 days overdue Proactively manage high-risk accounts with the Debtors team 3. Asset and Equipment Management Ensure company vehicles and equipment are properly maintained Attend monthly reviews with the Regional Manager to report on business development 4. Stock Control Liaise with warehouse to ensure stock availability and resolve queries Support consignment stock processes when required Monitor customer buying trends to assist with stock forecasting Manage stock rotation and replenishment Monitor claims stock and help customers manage stock levels and mix 5. Compliance Operate within set controls and procedures to uphold company standards Report risks and areas of concern to management Promote compliance with relevant regulations to prevent waste or irregular expenditure 6. Customer Service Maintain effective relationships with customers and colleagues Resolve customer issues professionally and promptly Liaise with internal teams to ensure customer queries are followed up Deliver product and pricing presentations and training to customers Support accurate customer data management Provide customers with marketing materials and training on claims procedures 7. Cost Control Promote efficient use of financial and company resources Monitor pricing structures and gross profit; act where necessary Minimize costs by optimizing resource use Report any budget deviations to the manager Core Values The role requires alignment with the companys commitment to integrity, performance, and teamwork: Honesty and Integrity Mutual Respect, Trust, and Dignity Openness and Transparency Participation, Cooperation, and Teamwork Performance and Accountability Passion and Commitment Essential Knowledge & Skills Computer literacy (MS Office, ERP systems such as SAP) Strong understanding of sales principles and practices Effective communication skills (verbal and written) Key Attributes Proactive and self-driven Results-oriented with strong analytical skills Flexible and adaptable Excellent planning and organizational skills Customer-focused Resilient under pressure