Western Cape: CRM Analyst (HubSpot) (George Onsite) posted by Datafin
Posted on 2025-09-18 00:00:00
| Employer | Datafin |
|---|---|
| Category | Other IT/Computer |
| Location | Western Cape / Western Cape |
Job Summary
Western Cape – South Africa
- Own the day-to-day management and long-term optimisation of the HubSpot CRM system.
- Build and refine lifecycle marketing workflows across acquisition, onboarding, engagement, and reactivation.
- Design and implement CRM automation strategies that scale with the business.
- Partner with Marketing, Sales, and Servicing to ensure HubSpot is embedded in all key customer touchpoints.
- Track and analyse CRM campaign metrics to inform decision-making and continuous improvement.
- Create custom reports and dashboards to provide visibility across sales funnels, campaign performance, and conversion metrics.
- Utilise segmentation and predictive data models to enable smarter targeting and automation.
- Improve CRM flows based on customer behaviour, feedback, and interaction history.
- Map out friction points and identify automation opportunities to improve efficiency and customer experience.
- Support multichannel integration within HubSpot (e.g., WhatsApp, email, in-app messaging).
- Act as the go-to HubSpot champion within the Growth department.
- Provide training, documentation, and support to ensure high adoption and appropriate usage of HubSpot tools.
- Collaborate with internal teams to develop playbooks and best practice guides.
- Maintain clean, accurate data in HubSpot through routine audits, integrations, and automation.
- Ensure compliance with POPIA and internal data handling policies.
- Work closely with data and IT teams to ensure seamless CRM integrations and reporting accuracy.
- Minimum of 3 years’ experience in a CRM Analyst, Marketing Automation, or HubSpot-focused role.
- Demonstrated ability to manage and optimise CRM platforms with a focus on HubSpot.
- Strong understanding of customer lifecycle strategy, segmentation, and campaign execution.
- Proficiency in analysing CRM data and making strategic recommendations based on insights.
- Familiarity with lead scoring, pipeline management, and email automation best practices.
- Experience in cross-functional collaboration with Marketing, Sales, and Operations teams.
- Advanced knowledge of HubSpot tools, reporting, and automation capabilities.
- Ability to build, optimise, and scale lifecycle marketing and remarketing campaigns.
- Skilled in extracting actionable insights from CRM data.
- Ability to interpret complex data and translate it into clear business decisions.
- Ability to manage projects from idea to launch with minimal oversight.
- Strong understanding of CRM architecture, including fields, properties, workflows, and integrations.
- Ability to translate technical functionality into commercial impact for stakeholders.
- Strong interpersonal skills and experience in stakeholder alignment.
- Experience in enabling CRM adoption and supporting end-user success.
- Ability to train, support, and build confidence across non-technical teams.
- Understanding of data privacy best practices.
- Proven ability to maintain data integrity and governance protocols within CRM platforms.
- Knowledge of POPIA, GDPR, or similar privacy legislation.
- Strong written and verbal communication skills.
- Analytical mindset with high attention to detail and a continuous improvement attitude.
- Proactive, solutions-oriented mindset with a strong ownership ethic.
- High level of accountability and personal drive.
- Passion for creating simple, scalable solutions to complex problems.
- Adaptable, open to feedback, and eager to learn.
- Committed to fostering collaboration across teams and functions.
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