Job Description
About the Role
Hire Resolve, a leading motor vehicle business, is seeking an experienced Senior Marketing Manager to drive growth and customer retention. The ideal candidate will be responsible for developing and implementing integrated marketing strategies that support revenue growth and align with overall business goals.
Key Responsibilities
- Develop and implement integrated marketing strategies (digital, print, PR, events) that directly support revenue growth and customer retention.
- Take complete ownership of all brand marketing initiatives, ensuring consistency, efficiency, and alignment with overall business and brand goals.
- Manage and guide all ATL, BTL, and TTL marketing campaigns and activities.
- Oversee cross-brand marketing calendars and ensure consistent messaging across all channels.
- Lead the implementation and management of CRM, leads management, and all core marketing-related systems.
- Supervise internal teams and outsourced service providers (web developers, SEO, agencies, designers, etc.) to ensure excellence and accountability.
- Maintain oversight of the marketing budget, ensuring efficient allocation and strong ROI.
- Direct and approve creative direction, visual identity, and tone of voice across all brands and touchpoints.
- Oversee analytics reporting (Google Analytics, CRM dashboards) to drive data-based decision-making.
- Evaluate campaign effectiveness, monitor KPIs, and provide monthly strategic performance reports to executive management.
- Ensure continuous improvement of the Customer Experience (CX) and maintain best-practice UX/UI standards on all digital platforms.
- Strengthen customer communication and community management across all digital and physical touchpoints.
Requirements
- Bachelors degree in Marketing, Business, or related field.
- 810+ years experience in marketing management, preferably within retail, automotive, or franchise environments.
- Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.
- Strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.
- Exceptional leadership, communication, and stakeholder management skills.
- Commercially astute, data-driven, and detail-oriented with strong project management capabilities.
- Solid understanding of CRM systems and digital transformation initiatives.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
Salary & Benefits
Competitive salary based on experience (salary can potentially be more based on experience/skills).
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing Jobs in Gauteng
In Gauteng, South Africa, the marketing industry is a thriving sector that continues to grow and evolve. Typically, marketing professionals in this region are sought after for their creative problem-solving skills, analytical thinking, and ability to drive business results through effective campaign execution.
Generally, marketing positions in Gauteng offer a competitive salary range, with broad expectations ranging from R600 000 to R1 200 000 per annum, depending on factors such as experience, company size, and industry sector. However, salaries can vary significantly, and actual figures may differ based on individual circumstances. For instance, marketing professionals with advanced degrees or extensive industry experience may command higher salaries.
Common skills required for marketing roles in Gauteng include digital marketing expertise, data analysis capabilities, copywriting and creative thinking, project management skills, communication and interpersonal abilities, social media savvy, and an understanding of market trends and consumer behaviour. These skills are often acquired through formal education and training, as well as continuous professional development.
The financial services sector, technology industry, manufacturing sector, and e-commerce businesses are some of the common industries that employ marketing professionals in Gauteng. Marketing roles can also be found in non-profit organisations, government institutions, and other sectors that require effective communication and promotional strategies.
Career development opportunities for marketers in Gauteng typically involve specialising in a specific area, such as digital marketing or brand management, or taking on leadership roles within an organisation. Many marketers also pursue advanced degrees, certifications, or training programmes to enhance their skills and stay up-to-date with industry trends. With dedication and hard work, marketers in Gauteng can progress to senior roles, become entrepreneurs, or start their own businesses.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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