Durban: Digital Account Executive

You will manage campaigns, monitor performance, generate insights, and ensure clients receive clear and proactive support. Duties and responsibilities: Paid Media & Campaign Management: Build, manage and optimise campaigns on Meta Ads (Facebook/Instagram) and Google Ads Set up geo-targeted campaigns (radius, suburb targeting, location exclusions, store catchments) Monitor budgets, pacing, performance and conversions Set up and manage A/B testing (creative, audiences, placements, messaging) Ensure correct campaign naming conventions and clean account structure Reporting & Insights: Create weekly and monthly reports (Google Looker Studio or similar reporting software / Excel / Slides) Track key metrics: CPC, CPM, CTR, CPA, ROAS, leads, conversions Pull insights and recommend improvements (not just “report the numbers”) Identify whats working, whats wasting budget, and what needs testing Client Support & Communication: Handle day-to-day client queries with professionalism and speed Attend status meetings and take clear notes/action items Coordinate with creative teams for new ads, sizes, copy and deadlines Maintain timelines and keep projects moving Tracking & Admin: Assist with setting up or checking: Meta Pixel / Conversions API basics (advantage if you understand this) Google Tag Manager / GA4 basics Maintain campaign documentation, briefs, and reporting folders Required Skills & Experience: Minimum 24 years experience as a Digital Account Executive or in a similar role 2 years experience running Meta Ads Google Ads Comfortable with geo-targeting and audience segmentation Strong reporting skills and ability to explain results simply Excellent admin and attention to detail Client communication skills (email, WhatsApp, meetings) Strong Excel/Google Sheets ability Meta Business Manager / Ads Manager Google Ads Keyword Planner Google Analytics 4 (basic) Google Tag Manager(advantage) Google Looker Studio or similar reporting software Canva / basic creative checking (advantage)