Job Description
About the Role
We are seeking a dynamic, creative and trend-savvy Marketing & Social Media Coordinator to lead redAcademy’s content creation and social media presence. This role is perfect for a recent graduate in Digital Marketing, Creative Brand Communication, Design, Social Media Management or similar with a deep love for youth culture, digital storytelling and performance-driven social media.
Key Responsibilities
- Develop and execute a compelling, youth-focused content calendar
- Create daily stories, reels, TikTok videos, and static posts aligned with brand guidelines.
- Capture and curate authentic content that resonates with South African youth.
- Write fresh, relevant copy that speaks the language of our audience.
- Present bi-weekly performance reports to management
- Analyse engagement, reach and growth metrics and recommend improvements.
- Stay ahead of social media trends, platforms updates, and youth-cultural shifts, incorporating these into your planning.
- Develop and present campaign concepts in advance, including strategic rationale.
- Ensure consistency of brand tone and experience across all platforms
- Contribute creative ideas for broader marketing activities, events, youth outreach and campaigns.
- Assist with any marketing initiatives relevant to attracting youth to the Academy, including events, on-site activations, partnerships and digital campaigns.
Requirements
- Recent graduate in Digital Marketing, Creative Brand Communication, Design, Social Media Management or similar
- Portfolio showcasing social media content for a brand – professional, personal, or academic.
- Strong video creation and editing skills (reel, TikTok, short-form storytelling).
- Understanding of youth culture in South Africa and ability to speak authentically to it.
- Ability to analyse performance data and apply insights to enhance content strategy.
- Proactive, delivers ahead of deadlines, and present ideas confidently.
- Balance creativity with strategic thinking and professionalism.
Qualifications
- Formal education/certifications (Bachelor’s, LLB, Matric, etc.) NOT mentioned in the original job description. SKIP this entire section
Salary & Benefits
- Salary information not mentioned in the original job description. SKIP this entire section
Why Join Us?
- Directly shape that future of South African youth.
- Own the content and digital presence end-to-end, the perfect platform to launch your career in digital marketing.
- Grow from the mentorship and guidance of senior management.
- Join a purpose-driven team committed to impact and innovation.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Professions Jobs in Western Cape
When it comes to careers in the Western Cape, South Africa, the field of Other Professions encompasses a diverse range of roles that cater to various industries and sectors. Generally, this field is characterized by strong job prospects, driven by the growing demand for skilled professionals in sectors such as technology, finance, and manufacturing. Typically, these roles require a combination of technical expertise, business acumen, and interpersonal skills.
Typically, salaries for Other Professions roles in the Western Cape range from R500 000 to R1,5 million per annum, depending on factors such as experience, company size, and industry sector. Commonly, senior roles or those within larger companies tend to command higher salaries. However, it’s essential to note that these figures are only general guidelines and may vary widely based on individual circumstances.
Common skills required for Other Professions roles include strong analytical and problem-solving abilities, excellent communication and interpersonal skills, the ability to think strategically, and proficiency in industry-specific software or tools. Typically, professionals in this field also possess a degree in a relevant field such as business administration, engineering, or computer science. Additionally, many roles require experience working with data analytics, project management, or team leadership.
Other Professions roles are commonly found within various industries, including financial services, technology, manufacturing, and logistics. These sectors often require professionals to be adaptable, flexible, and able to think creatively. In terms of career development, there are numerous opportunities for advancement, from specialized roles to senior leadership positions or entrepreneurial ventures.
For those interested in pursuing a career in Other Professions, it’s essential to stay up-to-date with industry trends, develop strong skills, and build a network of professional contacts. Many professionals in this field also pursue ongoing education and training to stay ahead of the curve, whether through formal certifications or continuous learning initiatives. By focusing on personal development, staying adaptable, and being open to new opportunities, individuals can set themselves up for success in this exciting and rewarding field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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