Cape Town City Centre: E-Commerce Marketing Analytical Lead

March 7, 2026 Jobs in Cape Peninsula

Cape Town Region

Marketing / advertising / PR

Job Description

REQUIREMENTS Experience in growth marketing, performance marketing, or digital marketing leadership Proven experience managing paid media budgets (Meta Ads, Google Ads) with measurable ROAS Email marketing expertise (Klaviyo, Mailchimp, or similar) with demonstrated revenue impact SEO and organic growth strategy experience Data-driven with strong analytical skills (GA4, attribution modelling, cohort analysis) Experience in e-commerce, marketplace, or deals/coupon industry strongly preferred Based in or willing to relocate to Cape Town (hybrid model: 3 office / 2 remote) DUTIES Identifying and analysing conversion rates Finding which products or categories sell best Analyzing customer buying patterns Track performance of digital campaigns (Google Ads, social media, email, etc.) Measures ROI and conversion rates Design and own the end-to-end B2B growth strategy across hospitality, adventure and wellness services Lead integrated marketing across paid media (Meta, Google, Programmatic), organic channels, email, owned media channels and CRM Manage performance marketing Translate business objectives into measurable pipeline and revenue targets Build a scalable acquisition and retention engine from the ground up Drive high-quality MQLs, SQLs and revenue contribution Ensure brand positioning supports performance marketing outcomes Work closely with sales leadership to align with lead qualification and pipeline priorities Improve lead quality and conversion through tight marketing-sales integration Develop lifecycle strategies to increase repeat bookings, account expansion and long-term client value Implement segmentation and nurture journeys across CRM and email Audit current marketing activity and identify growth gaps Salary: R negotiable dependent on experience Join us on SOCIAL MEDIA or visit our WEBSITE for more information. See links below.

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About Marketing / advertising / PR Jobs in Cape Town Region

In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.

Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.

Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.

The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.

Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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