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Cape Town City Centre: Digital Marketing Manager

Cape Town City Centre: Digital Marketing Manager

Posted on 2025-05-16 00:00:00

Employer Unspecified
Category Marketing / advertising / PR
Location Cape Town Region  / Cape Town City Centre

Job Summary

Digital Strategy Develop and execute a comprehensive digital marketing strategy aligned with brand and business goals. Align digital initiatives with broader marketing and communications plans. Mobile Application Management Collaborate with app developers to enhance performance, content, and user experience. Use CRM insights to segment users, re-engage lapsed customers, and drive loyalty. Integrate promotions and content updates to boost downloads and active users. Web, Social, and Digital Content Management Oversee website updates, user experience, and performance. Drive traffic through SEO, UX improvements, and conversion optimization. Lead the social media strategy and blog content, ensuring alignment with digital trends. Delivery Platform Growth Manage relationships with third-party delivery platforms. Create and manage a delivery-focused marketing calendar and campaigns. Leverage co-marketing opportunities with delivery partners to increase visibility and sales. CRM and Analytics Analyse data from app and online platforms to produce actionable insights. Deliver monthly performance reports and quarterly segment analysis to leadership. Digital Advertising Manage online campaigns to drive awareness and conversions. Utilize paid search, SEO, PPC, Google Display, and other ad platforms. Email Marketing Develop content and campaigns for newsletters and customer communications. Manage the customer database and ensure segmentation for targeted campaigns. Partnership Marketing Maintain and grow digital reward and loyalty-based partnerships with external platforms. Qualifications & Experience Education: Tertiary qualification in Marketing or related field Experience: Minimum 35 years experience in a similar role within QSR, WSR, or FMCG industries Skills: Proficiency in Google tools, CMS, SEO, PPC, social media, analytics, CRM, and email marketing platforms Strong communication in English (written and verbal) Creative thinker with a results-driven mindset Comfortable working in fast-paced, agile environments Key Competencies Strong analytical ability for campaign measurement Skilled in targeting, segmentation, and conversion tracking Familiarity with marketing technology platforms and CRM systems Passion for digital trends and innovation Team-oriented, adaptable, and highly organized Contact LEIGH-ANN BROWN on

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