Job Description
About the Role
A leading, high-performance digital agency is appointing Sales Development Representatives to generate and qualify new business opportunities with London-based companies. As the first point of contact for prospective clients, you will introduce and position a full suite of digital marketing solutions, including SEO, Google Ads and PPC, website design and development, social media marketing (organic and paid), content, hosting, and conversion-focused services.
Key Responsibilities
- Initiate daily outbound engagement with UK-based businesses via phone calls, email campaigns, LinkedIn outreach, and other appropriate channels.
- Build, segment, and maintain prospect lists aligned to ideal client profiles based on industry, company size, digital maturity, and budget potential.
- Secure interest, qualify initial fit, and book high-quality discovery meetings for the sales team.
- Conduct structured discovery conversations to understand prospect objectives, current performance, and key challenges.
- Identify needs such as increasing website traffic and visibility, improving lead volume and conversion rates, strengthening Google rankings, optimising paid advertising performance and cost, and improving brand awareness and engagement through social media.
- Qualify opportunities using a consistent framework to confirm budget alignment, decision-making authority, clear business need, and realistic timelines.
- Ensure prospects meet minimum engagement and budget requirements before progressing opportunities.
- Communicate the agency’s value proposition in commercial terms, focusing on outcomes including lead generation, improved conversion, increased brand visibility, and stronger return on marketing investment.
- Represent the agency professionally and ethically, setting accurate expectations and focusing on measurable results rather than overselling.
Requirements
- Excellent spoken and written English with a confident, professional telephone manner.
- Strong persuasion and relationship-building ability, with confidence engaging business owners and senior decision-makers.
- Demonstrated passion for digital marketing and an eagerness to learn and grow in a performance-driven environment.
- Strong organisational skills and the discipline to manage high outreach volume and structured follow-up.
Qualifications
- Completed tertiary qualification.
Salary & Benefits
R25,000 basic salary plus a strong commission structure with high earning potential based on performance.
How to Apply
About Sales Jobs in Cape Town Region
Cape Town’s sales landscape is shaped by the city’s strong economy, diverse industry base, and growing demand for innovative solutions. Typically, sales professionals in this region can expect to find opportunities across various sectors, including technology, financial services, manufacturing, and e-commerce. Generally, these roles require a combination of interpersonal skills, business acumen, and technical knowledge to drive revenue growth and customer satisfaction.
In terms of compensation, salaries for sales positions in Cape Town vary widely depending on factors such as experience, company size, industry sector, and individual performance. Typically, common salary ranges for entry-level sales roles start around R200 000 – R400 000 per annum, with experienced professionals earning upwards of R600 000 – R1 million or more. However, it is essential to note that these figures are broad estimates and may not reflect actual salaries for specific job openings.
Common skills required for success in sales roles include strong communication and interpersonal skills, the ability to build rapport with customers and stakeholders, a solid understanding of industry trends and market dynamics, and proficiency in CRM software and sales tools. Often, sales professionals also benefit from technical knowledge in areas such as data analysis, marketing, or product development. In addition, many employers place a high value on sales candidates with strong business acumen, problem-solving skills, and the ability to work independently.
Sales roles can be found across various industries, including technology, financial services, manufacturing, and e-commerce. The financial services sector, for example, commonly employs sales professionals to build relationships with clients and promote financial products. Similarly, the technology industry often requires sales talent to drive revenue growth through product sales and partnerships. Manufacturing and e-commerce sectors also frequently rely on skilled sales professionals to expand their customer base and increase market share.
Career development opportunities are available in sales roles, with many employers investing in training and development programs to enhance employee skills and knowledge. Typically, successful sales professionals can expect to progress to leadership roles or transition into specialized areas such as account management, business development, or sales strategy. With experience and a strong track record of performance, sales talent can also pursue opportunities in related fields such as marketing, product management, or entrepreneurship.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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