Job Description
About the Role
The iconic Hotel based in Cape Town is seeking a highly experienced and results-driven Lodge Sales Manager to lead our Leisure, Luxury Safaris & Lodge Sales team. The successful candidate will play a key role in driving revenue growth across our luxury safari and leisure portfolio through strategic sales initiatives, market positioning, and relationship management.
Key Responsibilities
- Plan, forecast, and drive hotel revenue across Rooms, F&B outlets, and all market segments.
- Develop and implement annual sales and marketing plans aligned with business strategy and TBEM framework.
- Prepare and utilize forecasting tools and market intelligence to inform long-term planning.
- Implement revenue management strategies to improve RevPAR and profitability.
- Propose room and F&B pricing strategies aligned with market positioning and target segments.
- Develop market mix guidelines and ensure performance against targets.
- Drive revenue growth within the luxury safari and leisure travel segment.
- Build and maintain relationships with corporates, travel trade partners, agents, media, and key stakeholders.
- Identify customer needs through research, surveys, sales calls, and market engagements.
- Expand and maintain a strong customer and account database.
- Strengthen the hotel’s presence in global luxury travel networks.
- Determine and implement sales and marketing activities to achieve revenue and profit targets.
- Ensure consistent and impactful brand positioning within the luxury segment.
- Monitor competitor activities, market trends, and evolving customer expectations.
- Control and optimize distribution channels to ensure effective market reach.
- Support the relaunch strategy and growth initiatives of the hotel.
Requirements
Minimum 5–7 years’ experience in luxury hospitality, leisure, or safari sales. Proven track record of achieving and exceeding sales targets and revenue growth. Strong network within the luxury travel trade and safari sector. Solid experience in revenue management, forecasting, and pricing strategies. Strong understanding of market trends, distribution channels, and customer segmentation.
Qualifications
Formal education/certifications (Bachelor’s, LLB, Matric, etc.) not specified.
Salary & Benefits
Salary details not specified.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Sales Jobs in Western Cape
The sales industry in Western Cape is typically characterized by a competitive job market, with a high demand for skilled professionals who can drive revenue growth and build strong relationships with clients. Generally, the job market trends in this field are influenced by the overall economic climate and the specific needs of various industries.
In terms of salary expectations, it’s common to find sales positions paying salaries that range from around R300 000 to R600 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that these are broad estimates, and actual salaries can vary significantly based on individual circumstances.
Typically, a successful sales professional in Western Cape should possess a range of skills, including strong communication and interpersonal skills, the ability to build rapport with clients and colleagues alike, and a solid understanding of marketing principles and product knowledge. Common skills also include negotiation and closing techniques, sales strategy development, and data analysis and reporting. Additionally, proficiency in Microsoft Office and CRM software is often an added advantage.
The technology industry, financial services sector, and manufacturing sector are among the most common industries that employ sales professionals in Western Cape. Other sectors, such as healthcare and education, also have a presence of sales roles.
In terms of career development, sales professionals in Western Cape can expect to progress through various stages, from entry-level sales positions to senior account management or sales leadership roles. Opportunities for training and professional development are often available, including sales certifications, product knowledge updates, and industry-specific conferences. As experience grows, so does the scope of responsibilities, with sales professionals taking on more complex sales strategies, managing larger client portfolios, and contributing to sales team performance metrics.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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