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Cape Town: Store Manager / Sales Representative posted by Wild Dreams Hospitality

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Job Description

This is a fast paced café based in the heart of Cape Town in the Western Cape. The successful candidate will be responsible for ensuring smooth store operations, excellent customer service, strong team leadership, and consistent brand standards in a high-volume environment.

Candidate Responsibilities:

  • Oversee daily store operations, ensuring efficiency and consistency
  • Manage opening and closing procedures
  • Ensure compliance with health, safety, and hygiene standards
  • Maintain high standards of cleanliness, food quality, and presentation
  • Recruit, train, schedule, and manage store staff
  • Lead, motivate, and discipline team members where required
  • Conduct performance management and staff development
  • Ensure adequate staffing levels at all times
  • Deliver exceptional customer service and handle customer queries or complaints professionally
  • Build strong relationships with regular customers
  • Uphold a positive, welcoming store atmosphere
  • Manage stock ordering, receiving, and stock control
  • Minimise waste and control costs
  • Assist with cash-ups, daily reporting, and basic financial controls
  • Work within set budgets and operational targets
  • Complete daily, weekly, and monthly reports as required
  • Ensure systems and procedures are followed consistently
  • Communicate effectively with head office and suppliers

Core Criteria:

  • Minimum 2–3 years’ experience in a café, restaurant, or retail food environment
  • Proven experience in a store or restaurant management role
  • Strong leadership and people management skills
  • Excellent communication and customer service ability
  • Good organisational and problem-solving skills
  • Computer literacy (POS systems, email, basic admin)
  • Ability to work flexible hours, including weekends and public holidays

This is a live-out position.

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How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Food & Beverage Jobs in Western Cape

In the Western Cape region, the food and beverage industry is a significant contributor to the local economy, with various sectors such as hospitality, manufacturing, and agriculture employing professionals in this field. Typically, job seekers in this industry can expect to find opportunities in areas like restaurant management, quality control, marketing, and sales. Generally, these roles are highly sought after due to the growing demand for food and beverage services.

When it comes to salaries, the range is quite broad, with entry-level positions typically falling within R150 000 – R300 000 per annum, depending on factors such as company size, industry sector, and level of experience. Experienced professionals can expect higher salaries, often ranging from R500 000 – R1 million or more per year. However, please note that these figures are only general estimates and may vary significantly based on individual circumstances.

Common skills for food and beverage professionals include excellent communication and leadership skills, attention to detail, ability to multitask, knowledge of food safety and quality control protocols, and experience with point-of-sale systems and inventory management software. Many employers also look for candidates with a strong understanding of customer service and marketing principles. In some cases, proficiency in languages such as Afrikaans, isiXhosa, or English may be an added advantage.

The industry sectors that commonly employ food and beverage professionals include the hospitality sector, manufacturing sector, financial services sector, and agriculture. These sectors often require professionals to work in fast-paced environments, manage inventory, and maintain high standards of quality control.

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Career development opportunities for food and beverage professionals are diverse and extensive. Many aspiring professionals start as entry-level positions and work their way up to senior roles within a few years. Others may choose to pursue further education or training in areas like culinary arts, hospitality management, or food science. With experience, they can move into leadership positions, open their own businesses, or explore roles in related fields like marketing or sales.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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