Job Description
About the Role
Optimi Holdings Ltd is seeking a highly skilled Digital Marketing Specialist to join our high-performing marketing team. As a key member of our team, you will be responsible for developing and executing digital marketing campaigns that drive brand success and customer engagement.
Key Responsibilities
- Plan and execute monthly email and SMS campaigns
- Schedule, track, and optimise digital marketing platform performance
- Manage campaign budgets and reporting
- Lead the divisions Google marketing strategy
- Execute demand generation campaigns through Google Ads and SEO projects
- Report on ROI and performance analytics
- Maintain and improve search engine presence
- Own and execute the social media strategy across Facebook, Instagram, LinkedIn
- Plan, schedule, and track campaigns
- Manage performance, engagement, and ad budgets
- Stay on top of trends and platform changes
- Conduct ad hoc updates and audits to websites and microsites
- Perform regular maintenance and SEO audits
- Contribute to internal marketing initiatives
- Support reporting, PR submissions, and stakeholder updates
- Actively collaborate with sales teams to align on goals and results
Requirements
- Grade 12 (Essential)
- Diploma or Degree in Marketing, Digital Marketing, or a related field (Essential)
- Minimum of 5 years experience in a similar digital marketing role
- MS Office Suite
- CRM systems
- Digital marketing tools (Google Ads, Analytics, SEO platforms, email marketing tools, social scheduling software)
Qualifications
- None mentioned
Salary & Benefits
- Not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Tshwane
In Tshwane, the marketing, advertising, and public relations (MARCOM) industry is a thriving sector that drives business growth and brand awareness for various sectors. Typically, these professionals are sought after by organisations across multiple industries, including financial services, technology, manufacturing, and more.
When it comes to salaries in MARCOM roles in Tshwane, it’s common to see broad ranges vary depending on factors such as experience, company size, industry sector, and specific job requirements. For example, entry-level positions may fall within the R300 000 – R500 000 per annum range, while senior roles can span from R800 000 – R1 200 000 per annum or more, depending on the organisation’s budget and the individual’s qualifications.
To succeed in a MARCOM role, you’ll typically need to possess a combination of skills, including: strong written and verbal communication skills; creativity and problem-solving abilities; analytical thinking and data analysis skills; social media savvy; digital marketing knowledge; project management skills; and adaptability in an ever-changing industry landscape. Additionally, having experience with industry-specific software and tools can be beneficial.
Many MARCOM professionals in Tshwane work across various industries, including financial services sector, technology industry, manufacturing sector, and more. These sectors often have a strong need for marketing expertise to promote their brands, products, or services effectively.
Career development opportunities abound in the MARCOM field. Typically, entry-level professionals can progress into specialist roles, such as digital marketing, social media management, or content creation, within 2-5 years of experience. Senior roles may involve leading teams, developing strategic campaigns, and driving business growth through effective marketing and communications strategies. With further experience and training, individuals can also move into senior leadership positions, taking on executive roles in organisations or starting their own businesses.
In summary, a career in MARCOM offers exciting opportunities for professionals who are passionate about creative communication, digital innovation, and business growth. By developing the necessary skills and staying adaptable in an ever-changing industry landscape, you can build a rewarding and successful career in this field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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