Ceres: Agricultural Equipment Sales Representative

About the Role

We are seeking an experienced sales professional to represent our comprehensive range of agricultural equipment and precision solutions across South Africa. The ideal candidate will have strong technical insight into orchard-based farming systems and agricultural mechanisation, with a proven track record in equipment or technical sales.

Key Responsibilities

• Selling agricultural whole goods across South Africa
• Conducting farm visits, product demonstrations, and technical consultations
• Building and maintaining strong relationships with farmers, packhouses, co-ops, and dealers
• Expanding and developing a new client base
• Providing solution-based product support aligned to client operational needs
• Maintaining sales administration, reporting, and CRM records
• Identifying market trends and feeding strategic insights back to management
• Working collaboratively with the internal sales and support team

Requirements

• Minimum 5 years experience in agricultural whole goods sales
• At least 2 years in a senior sales capacity
• Strong understanding of agricultural practices, particularly orchard production (pome, stone fruit, nuts, and vineyards)
• Proven track record in equipment or technical sales
• Excellent negotiation and communication skills
• Sound computer literacy (MS Office and CRM systems)
• Valid drivers licence
• Willingness to travel extensively

Qualifications

Relevant agricultural qualification (degree or diploma) is advantageous.

Salary & Benefits

A competitive remuneration structure (basic plus commission) will be negotiated with shortlisted candidates, including a performance-based incentive model.