Job Description
About the Role
We are seeking an experienced Performance Marketing Manager to join our team at Communicate Finance. The successful candidate will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple channels to drive lead quality and volume targets.
Key Responsibilities
- Own the paid channels: Plan, execute, and optimize campaigns across Google Ads (Search, Display, PMax), Meta, and LinkedIn to target B2B decision-makers
- Manage the budget: Allocate and optimize a monthly ad spend (circa R100k-R120k) across channels based on performance data and return on spend
- Optimize for conversion: Build and A/B test landing pages, implement CRO tactics (heat mapping, form optimization), and use GA4 & GTM to track and improve conversion rates
- Drive creative direction: Brief the creative team (designer, videographer) on ad creatives with clear performance goals to ensure marketing and creative alignment
- Report & analyze: Produce weekly performance reports on impressions, clicks, CPL, and channel ROI, while monitoring competitor activity and market trends
- Manage key relationships: Collaborate with the content team on SEO-to-paid alignment and manage the day-to-day relationship with our SEO agency
Requirements
- Experience: Minimum 4 years of hands-on paid media management
- Certifications: Google Ads (Search & Display) and Meta Blueprint certified
- Technical Skills: Proven experience with conversion tracking, GA4, and tag management. Strong understanding of CRO and landing page testing
- Strategic Mindset: A data-obsessed marketer who can balance budget management with creative testing to hit lead quality and volume targets
Qualifications
- Formal education/certifications not specified in the original job description.
Salary & Benefits
Salary range: R100k-R120k per annum.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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