Job Description
About the Role
As the Performance Marketing Manager at Communicate Finance, you will be responsible for leading our paid media efforts across Google Ads, Meta (Facebook/Instagram), and LinkedIn. This role requires a strategic thinker with strong commercial acumen, leadership skills, and data-driven decision-making abilities.
Key Responsibilities
- Plan, execute, and optimise paid search campaigns across Google Ads (Search, Display, Performance Max)
- Manage B2B-focused paid social campaigns across Meta (Facebook/Instagram) and LinkedIn
- Allocate and manage campaign budgets for maximum return
- Build and optimise landing pages with a focus on conversion rate optimisation (CRO)
- Maintain GA4 tracking, Tag Manager configuration, and conversion attribution accuracy
- Produce weekly performance reports including impressions, clicks, CPL, lead quality, and ROI
- Monitor competitor trends and identify market opportunities
- Brief designers and videographers on high-performing ad creative requirements
- Work closely with SEO and content teams to ensure alignment between organic and paid activity
- A/B test ad copy, creative, landing pages, and audience targeting
- Ensure all leads are correctly tagged, tracked, and routed into the CRM for qualification
Requirements
- Bachelor’s degree in marketing, Business, or related field (NQF Level 7)
- Postgraduate studies in Marketing or Business advantageous
- Minimum 8 years of progressive marketing experience, including 3+ years in a senior performance/lead generation role
- Proven experience managing multi-channel digital campaigns with measurable ROI
- Experience managing budgets or cost centres with commercial accountability
- Strong B2B lead generation and CRM governance experience
- South African B2B market exposure highly beneficial
Qualifications
No formal education/certifications mentioned.
Salary & Benefits
Salary information not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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