Job Description
About the Role
We are seeking an experienced Senior Copywriter to join our team at Equate Recruitment. As a key member of our marketing department, you will be responsible for developing high-quality copy for various campaigns across multiple channels. Your expertise in crafting compelling and compliant content will play a crucial role in driving player engagement and retention.
Key Responsibilities
- Develop high-quality copy for CRM campaigns, promotions, landing pages, app notifications, emails, SMS, and push notifications
- Write and optimise copy for acquisition, retention, and reactivation campaigns
- Ensure all content complies with iGaming regulatory requirements, responsible gambling guidelines, and advertising standards across jurisdictions
- Collaborate closely with Compliance and Legal teams to review and approve marketing content prior to publication
- Maintain and evolve the brand voice and tone across all communication channels
- Interpret complex product features, bonuses, and T&Cs into clear, player-friendly messaging
- Brief and mentor junior copywriters and provide constructive feedback
- Work with designers, product managers, and CRM specialists to deliver cohesive campaigns
- Analyse campaign performance and optimise copy based on data, A/B testing, and player behaviour
- Stay up to date with industry trends, competitor messaging, and regulatory changes
Requirements
- 5+ years’ experience as a Copywriter, preferably within iGaming, fintech, or regulated digital industries
- Strong understanding of CRM copywriting (email, push, SMS, in-app)
- Proven ability to write conversion-driven yet compliant marketing content
- Experience working with multiple markets and jurisdictions
- Excellent attention to detail and strong proofreading skills
- Ability to work in a fast-paced, deadline-driven environment
- Experience mentoring or leading junior team members is advantageous
- Understanding of player lifecycles and retention strategies
Qualifications
No formal qualifications are required for this role.
Salary & Benefits
Salary details will be discussed during the interview process.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Other Sales/Marketing Jobs in Gauteng
In Gauteng, the sales and marketing industry is generally thriving, with various sectors experiencing growth due to the country’s economic stability and increasing consumer demand. Typically, roles in this field require a combination of business acumen, communication skills, and technical expertise to drive revenue growth and build brand awareness. Commonly, companies in industries such as technology, financial services, and e-commerce employ sales and marketing professionals to achieve their objectives.
Salary ranges for sales and marketing positions in Gauteng can vary widely depending on factors like experience, company size, and industry sector. Generally, entry-level roles may fall within the R400 000 – R700 000 per annum range, while more senior positions can command salaries ranging from R1 million to over R3 million per year. However, it’s essential to note that these figures are broad estimates and actual salaries can differ significantly based on individual circumstances.
Common skills required for sales and marketing roles in Gauteng include a strong understanding of business principles, excellent communication and interpersonal skills, the ability to work independently and as part of a team, proficiency in CRM software and digital marketing tools, and analytical skills. Additionally, knowledge of industry-specific trends and market analysis is often valuable. Other essential skills may include leadership, problem-solving, and strategic thinking.
The sales and marketing field is commonly found in various industries, including financial services sector, technology industry, manufacturing sector, and e-commerce. These sectors require professionals who can effectively promote products or services, build customer relationships, and develop targeted marketing campaigns to drive growth and revenue.
Career progression for sales and marketing professionals in Gauteng often involves moving into senior roles such as team leader or manager, where they oversee multiple teams and projects. With experience, individuals may also have opportunities to transition into specialist roles like digital marketing manager or product launch coordinator.
This information provides general career guidance. Actual salaries and requirements vary by employer.
GO APPLY NOW
Safe & secure application process
Explore More Opportunities
Get Similar Job Alerts
Job Seeker Tip
Dress professionally for interviews, even if the company has a casual dress code.
How to Apply
Click “GO APPLY NOW” to visit the company’s application page.
Follow their instructions carefully.
JVR Jobs connects you with employers – we don’t process applications directly.
Latest Job Opportunities
Richards Bay: Commercial Vehicle Qualified Diesel Technician – Richards Bay, KZN posted by Select Motor Recruitment
Responsibilities:Determines vehicle condition through conducting inspections and tests, identifying worn and damaged partsRepairs vehicle deficiencies by...
View JobErmelo: Commercial Vehicle Qualified Diesel Technician – Ermelo, Mpumalanga posted by Select Motor Recruitment
Responsibilities:Determines vehicle condition through conducting inspections and tests, identifying worn and damaged partsRepairs vehicle deficiencies by...
View JobWestern Cape: Industrial Designer posted by Persona Staff
Responsibilities:Conceptualise and develop new stainless steel wire product designs based on market and customer requirementsCreate detailed 3D models,...
View JobCape Peninsula: Registered Nurse posted by Persona Staff
Requirements:Registered Nurse (RN) or General Nurse qualificationMinimum of 5 years’ professional nursing experienceValid SANC registration (proof of...
View JobWestern Cape: Personal Assistant posted by Persona Staff
Requirements:Matric is essential.Proven experience as a Personal Assistant or Executive Assistant.Strong organizational and multitasking skills.Excellent...
View JobWestern Cape: Lead Mechanical Engineer posted by Communicate Finance
Job Description:Provide accurate mechanical design input, perform engineering calculations, and ensure compliance with project, client, and regulatory...
View Job
Browse Employers
Job Alerts