Johannesburg: Creative Lead (JHB/CPT) posted by Datafin
Posted on 2025-05-21 00:00:00
| Employer | Datafin |
|---|---|
| Category | Other IT/Computer |
| Location | Gauteng / Johannesburg |
Job Summary
Johannesburg – Gauteng – South Africa
- Define and oversee the evolution of the institutions brand identity, ensuring alignment with core values.
- Collaborate with the Head of Marketing to establish creative strategies for student acquisition, retention, and engagement.
- Lead the creation of compelling brand narratives targeted at students, parents, educators, and industry stakeholders.
- Conceptualize, plan, and execute multi-channel campaigns (digital, social media, print, video, experiential).
- Act as the quality gatekeeper for creative outputs, ensuring adherence to the brand guidelines.
- Foster a culture of innovation and continuous learning within the Creative team.
- Implement streamlined processes and workflows for efficient project delivery.
- Lead creative projects focused on student engagement, such as storytelling campaigns, campus events, and alumni spotlights.
- Develop engaging content formats to support student journey milestones.
- Collaborate with the sports and Student Life teams for creative integration in student-centric initiatives.
- Collaborate with Content Strategy, Digital, and Campaign teams for integrated marketing campaigns.
- Work with academic, admissions, and student experience teams to ensure the brand narrative is maintained in student-facing materials.
- Liaise with external agencies to supplement internal resources for large-scale projects.
- Stay updated on industry trends and experiment with emerging tools (e.g., AR, AI-driven design, interactive content).
- Conduct brainstorming sessions to generate fresh ideas for engaging target audiences.
- Develop and maintain comprehensive brand guidelines.
- Approve creative deliverables across various platforms (social media, email, video, print).
- Continuously refine creative outputs based on feedback and performance metrics.
- Manage resources efficiently for maximum campaign impact.
- Set and track KPIs for creative outputs and campaign performance.
- Provide regular updates to senior leadership with progress reports and campaign analysis.
- Honours Degree in Graphic Design, Marketing, Fine Arts, or a related field (Masters Degree preferred).
- 8+ Years of experience in a Senior Creative role, ideally in Higher education or a student-focused industry.
- Proven track record of leading and developing Creative teams in fast-paced, innovative environments.
- Exceptional portfolio demonstrating expertise in brand storytelling, digital design, and multimedia content.
- Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and video editing tools.
- Strong understanding of digital and traditional marketing channels, including social media, email, print and video.
- Experience in managing large-scale creative projects from conception to execution.
- Project Management skills.
- Well-developed writing and editing skills.
- Campaign Management skills.
- Trend awareness.
- Good understanding of campaign budgeting to optimise spend.
- High-level campaign budgeting and financial optimisation.
- Experience in reporting and measuring brand equity.
- Leadership.
- Initiative and responsibility.
- Constructive teamwork.
- Effective communication (verbal and written).
- Analysis and judgment / problem solving.
- Innovative and change / Continuous learning.
- Systematic approach (planning and organising).
- Strategic thinking.
- Adaptability.
- Systems thinking approach to marketing.
- Visionary leadership and strategic thinking.
- High-level problem-solving and decision-making abilities.
- Resilience and adaptability in a fast-paced environment.
- Exceptional communication and stakeholder management skills.
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