Job Description
About the Role
The Marketing Specialist is responsible for executing integrated marketing campaigns across digital, traditional, and out-of-home (OOH) channels to drive player acquisition, engagement, and brand visibility in a commercially focused and hands-on operator role.
Key Responsibilities
- Execute integrated marketing campaigns across sportsbook, casino, and promotional products
- Translate campaign briefs into actionable plans across digital, retail, and OOH channels
- Manage campaign timelines, ensuring on-time and in-full delivery
- Coordinate with internal teams (CRM, Digital, Creative, Operations) to ensure alignment
- Work with CRM teams on email, SMS, and push notification campaigns
- Monitor digital performance metrics (CPA, ROI, conversion rates) and optimise accordingly
- Ensure tracking, tagging, and attribution are correctly implemented
- Plan and execute OOH campaigns (billboards, transit media, retail branding)
- Coordinate print, radio, and other traditional marketing activities
- Work with media agencies and vendors to manage bookings, placements, and delivery
- Collaborate with Product and Tech teams to ensure campaigns are correctly implemented on-site and in-app
- Assist in troubleshooting campaign or tracking issues
- Track and analyse campaign performance across all channels
- Optimise campaigns in-flight to improve acquisition, engagement, and ROI
- Provide insights and recommendations based on data and user behaviour
Requirements
- 3–5 years’ experience in marketing within iGaming, betting, or digital consumer environments
- Strong understanding of: Digital marketing (paid media, CRM, performance marketing)
- Traditional marketing channels
- Out-of-home (OOH) media planning and execution
- Experience executing multi-channel campaigns end-to-end
- Understanding of customer acquisition funnels and player journeys
Qualifications
- Formal education/certifications not specified
Salary & Benefits
- Salary range not specified
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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