Job Description
About the Role
Ad Talent Africa, a fast-growing FMCG business in the beverage industry, is seeking an experienced Sales and Execution Sales Manager to lead our sales team in Johannesburg. We are looking for someone with deep knowledge of the general trade channel and strong wholesaler management expertise. The ideal candidate will be commercially sharp, execution-focused, and able to build lasting relationships while leading a high-performing sales team.
Key Responsibilities
- Develop and deliver sales strategies to achieve revenue, volume, and distribution targets.
- Lead and manage in-market execution, ensuring product availability, visibility, and compliance with agreed standards.
- Build and maintain strong relationships with wholesalers and trade partners.
- Negotiate trading terms and secure strong order volumes and placements.
- Drive customer-focused initiatives to grow retention and expand coverage.
- Lead, coach, and develop the sales team, setting clear KPIs and tracking performance.
- Analyse sales performance and market trends, providing insights for continuous improvement.
Requirements
- 8+ years FMCG sales experience, with strong exposure to general trade and wholesale channels.
- At least 3 years in a management role.
- Proven track record of delivering sales growth and execution excellence.
- Strong negotiation and relationship management skills.
- Commercial acumen, analytical ability, and a results-driven mindset.
- Hands-on leadership style with the ability to motivate and develop a team.
Qualifications
- Bachelor’s degree in business, Sales, Marketing, or related field (preferred).
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About FMCG Wholesale Jobs in Gauteng
The FMCG (Fast-Moving Consumer Goods) wholesale sector in Gauteng, South Africa is a dynamic industry with a growing demand for skilled professionals. Typically, job seekers in this field can expect to find opportunities in various sectors, including the retail and manufacturing industries.
Generally, salaries for FMCG wholesale positions in Gauteng tend to be within a broad range of R200 000 to R400 000 per annum, although these figures may vary significantly depending on factors such as experience, company size, and industry sector. For instance, senior management roles or those in larger companies may command higher salaries, while entry-level positions or smaller organisations may offer more modest compensation packages.
Common skills for FMCG wholesale professionals typically include strong analytical and problem-solving abilities, excellent communication and negotiation skills, a good understanding of the retail and manufacturing industries, as well as experience with inventory management, logistics, and supply chain operations. Other essential skills often include technical knowledge of FMCG products, marketing and sales expertise, and proficiency in Microsoft Office applications.
The FMCG wholesale sector is often employed by companies operating in various industry sectors, such as food processing, beverage production, personal care, and household goods manufacturing. In Gauteng specifically, these industries tend to be concentrated in the Johannesburg and Pretoria areas.
For those interested in pursuing a career in FMCG wholesale, there are several common career progression paths available. Typically, entry-level positions serve as a starting point for candidates who wish to gain experience and develop their skills before moving into more senior roles. Advancement opportunities often exist within larger companies or through the acquisition of new skills and certifications. Additionally, many organisations offer training and development programs aimed at nurturing talent from within and supporting career growth.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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