Midrand: Senior Content Writer UX and Marketing posted by Tower Group

Description:

Role purpose:
The Senior Content Writer (UX and Marketing) Vodacom Financial Services requires the expertise of a seasoned content strategist with a passion for creating user-centred and conversion-focused content. This role will focus on crafting clear, engaging, and sophisticated digital experiences that align with brand strategy and drive measurable results.
A deep understanding of UX principles, customer journeys, and marketing strategies is essential to create content that resonates with users and enhances overall business impact.

This position reports to the Portfolio Manager for Product Design and will collaborate closely with the UX design, marketing, and digital development teams to ensure content is optimised for both usability and performance.

Key accountabilities and decision ownership
[max 5]:
Content Strategy and Brand Alignment
Develop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business objectives.
Ensure all content aligns with brand identity, campaign themes, and creative direction
Content Creation and Management
Write and manage content for all marketing communications, including performance marketing adverts, emails, social media, printed collateral, press releases, and digital interfaces.
Craft user-centric UX copy (e.g., microcopy, error messages, CTAs) that enhances usability and guides users through intuitive and engaging experiences.
SEO, UX, and Technical Content Optimisation
Optimise content with SEO and UX best practices to improve discoverability, accessibility, and user engagement.
Conduct technical audits to maintain high-quality content across platforms and ensure alignment with user needs.
Campaign and Performance Management
Review and manage all marketing and UX content to ensure consistency with brand and campaign objectives.
Collaborate with the marketing and design teams to generate innovative ideas, support campaigns, and meet both user and business goals.

Key performance indicators [max 3]:
Editorial and UX Writing Consistency
Develop, maintain, and enforce editorial style guides, tone of voice principles, and UX writing guidelines to ensure a cohesive and user-centred voice across all products and digital touchpoints.
UX Writing Impact and Quality
Measure the effectiveness of UX writing by tracking key metrics such as user task completion rates, error reduction, and time spent navigating interfaces. Ensure all UX copy enhances usability, accessibility, and overall user satisfaction.
Content and UX Workflow Efficiency
Establish and optimise editorial, copywriting, and UX writing processes to ensure efficient collaboration across teams, consistent quality, and timely delivery of content across all marketing and digital products.