Milnerton: Marketing Manager (Travel & Touring) – Milnerton posted by HotelJobs

Travel & Touring Company specialise in creating exceptional tailor-made African Safaris based in Milnerton; Cape Town is looking for a Marketing Manager. Responsible for driving qualified lead generation, brand growth ; and revenue contribution for through a modern; data-driven marketing strategy. The role focuses on growing demand in key international markets through a mix of digital acquisition; organic growth ; content marketing, CRM marketing, and brand positioning. Working closely with the Sales Manager, the Marketing Manager ensures marketing efforts generate high-quality leads ; support conversion; and strengthens their position as a trusted African safari travel specialist . Duties: Marketing Strategy: Develop and execute the marketing strategy aligned with revenue targets Identify growth opportunities across international markets Manage and optimise the annual marketing budget Analyse market trends, competitor positioning, and customer behaviour Digital Marketing & Lead Generation: Drive lead generation across paid media, SEO, and digital campaigns Oversee performance marketing including Google Ads and Meta advertising Optimise campaigns for cost per lead, lead quality, and ROI Improve website conversion performance and landing pages Organic Growth & Content: Lead the SEO and content marketing strategy Grow organic traffic and inbound leads Oversee blogs, guides, newsletters, and digital content Ensure website content remains engaging, relevant, and conversion focused CRM & Lead Nurturing: Manage CRM marketing and lead nurture journeys Work with the sales team to improve lead quality and conversion Develop campaigns to drive repeat and referral business Brand & Market Presence: Maintain a consistent brand voice and messaging Grow brand awareness in key international markets Identify PR, partnership, and influencer opportunities within the travel industry Performance & Reporting: Analyse lead quality, channel performance, and conversion metrics Provide insights to improve marketing effectiveness and sales outcomes Track and report on marketing performance and ROI Requirements: Bachelors degree in Marketing, Communications, or a related field. 5+ years experience in digital marketing Experience within the travel or tourism industry Strong understanding of SEO, paid media, content marketing, and CRM marketing Experience analysing campaign performance and marketing ROI Ability to align marketing activity with sales performance and business growth Strong ability to analyse metrics, identify trends, and make data-driven decisions. Knowledge of Google Ads, social media platforms, SEO tools, and content management systems (CMS). Excellent verbal and written communication skills for reporting and content creation. Ability to create engaging, original content and innovate with new marketing strategies.