Paarl: External Sales Rep posted by Persona Staff

January 18, 2026 Jobs in Cape Winelands

Persona Staff

Western Cape

Automotive Sales

Job Description

About the Role

We are seeking an experienced and motivated External Sales Representative to join our team in Paarl. As a key member of our sales team, you will be responsible for driving revenue growth through proactive selling, building strong relationships with customers, and identifying new business opportunities.

Key Responsibilities

Proactive selling of products, new and existing using solid presentations.
Expose the cost-benefit analysis to potential and existing customers.
Establish, develop, and maintain strategic long-term relationships with customers.
Cold calling – minimum of two new customers every month.
Expedite the resolution of customer problems and complaints to maximise satisfaction – follow through on the entire process and do not pass the problem on.
Maintain a consistent presence at the customer to ensure roll out of strategies and loyalty.
Meet / exceed budget guidelines.
Co-ordinate sales efforts with team members and other departments.
Analyse market needs and develops strategies with customers key contacts to ensure all goals and targets are achieved.
Keep management informed of competitors actions and movements in the marketplace.
Creative thinking – strategies, plan and implement monthly promotions.
Management reporting.
Prepare and present strategic reports for the customer based on information that will elevate their business. Implement strategies to achieve the customers goals.
Educate yourself as well as all customers, new & potential on the companies’ entire product ranges.
Keep up to date on all product training and specifics in order to become your customers knowledge base. Give customers relevant training to maximise efficiency.
Attend all training regarding products, service, company policies, software, and any other training requirements.
Inform your line manager of any training required.
Carry out any reasonable instruction given to you by your line manager

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Requirements

Grade 12.
3-5 years’ experience in the automotive industry.
Proficient in all Microsoft Office applications as well as CRM software.
Driver’s license and own transport

Qualifications

Matric

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Automotive Sales Jobs in Western Cape

In the Western Cape, the automotive sales industry is a significant sector, with many companies employing individuals to sell and service vehicles. Typically, this industry experiences moderate growth due to the ongoing demand for new and used cars. However, like many industries, it can also be subject to fluctuations in consumer spending and global market trends.

Generally, salaries for automotive sales positions in Western Cape vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level salesperson roles may fall within a salary range of R200 000 – R350 000 per annum, with more senior roles potentially exceeding R400 000 – R600 000 per annum. However, it’s essential to note that these figures are broad estimates and actual salaries can vary significantly depending on individual circumstances.

Common skills required for automotive sales positions include excellent communication and interpersonal skills, the ability to build rapport with customers, and a strong understanding of vehicle models and features. Additionally, salespeople need to be knowledgeable about finance options and regulatory requirements, as well as have strong negotiation and problem-solving skills. Other essential qualities include adaptability, resilience, and a customer-focused mindset.

The automotive industry in Western Cape is often linked to sectors such as financial services, technology, and manufacturing, where companies require skilled sales professionals to drive revenue growth and build brand awareness. These roles may involve selling new vehicles, after-sales support, or working with fleets and commercial customers.

For those interested in pursuing a career in automotive sales, there are various opportunities for development and progression within the industry. Typically, experienced salespeople can move into senior management positions, such as regional managers or dealership owners, while others may choose to transition into related roles like vehicle maintenance or after-sales support. With ongoing training and education, it’s possible to advance your career and become a leading expert in the automotive sales field.

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This information provides general career guidance. Actual salaries and requirements vary by employer.

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