Job Description
About the Role
We are seeking an experienced Content and Community Manager to join our team at Communicate Finance. As a key member of our marketing department, you will be responsible for creating and curating high-quality content across various channels to drive engagement and conversions. This is an exciting opportunity to leverage your writing, editing, and social media skills to build brand awareness and establish our company as a thought leader in the B2B tech industry.
Key Responsibilities
- Own and manage the monthly content calendar, planning and publishing content across the website, LinkedIn, Meta, and email
- Write and edit high-quality content including long-form SEO articles, landing page copy, email campaigns, and social media posts
- Collaborate weekly with the Performance Marketing Manager to align content with paid media strategies and landing pages
- Implement on-page SEO recommendations in partnership with an external SEO agency
- Actively manage the social media community, responding to comments, DMs, and brand mentions promptly
- Develop and distribute a monthly customer newsletter featuring product updates, case studies, and industry insights
- Support the Brand & Communications Lead with copywriting for integrated campaign touchpoints
- Create targeted upgrade and upsell content (emails, one-pagers, FAQs) for the revenue team
- Brief and direct designers and videographers on content needs, from graphics to short-form video
- Track and report on content performance, including organic reach, engagement, email open rates, and keyword rankings
- Maintain and grow the company blog, publishing a minimum of two SEO-optimised articles per month
- Support award and PR submissions by providing high-quality written content
Requirements
- A Bachelor’s degree in Marketing, Communications, Journalism, or a related field (NQF Level 7)
- A strong copywriting portfolio that demonstrates B2B content creation
- Minimum 3 years of experience in content marketing, ideally within a B2B environment
- Proven experience with SEO content writing, including keyword research and on-page optimisation
- Hands-on social media management experience, particularly with LinkedIn and Meta
- Experience in email marketing, from campaign creation to performance analysis
- A track record of briefing and collaborating with creative teams (designers, videographers)
Qualifications
- Formal education/certifications are not required for this role.
Salary & Benefits
- Salary details will be discussed during the interview process.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Western Cape
The online and digital media industry is a rapidly growing field in the Western Cape, with a strong demand for skilled professionals to drive innovation and success. Typically, careers in this sector require a unique blend of technical expertise, creative flair, and business acumen. Generally, individuals working in online and digital media roles are found across various industries, including technology, financial services, and manufacturing.
Salary expectations for online and digital media professionals in the Western Cape can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while senior roles can command salaries upwards of R800 000 to R1,2 million or more. However, it is essential to note that these figures are only a rough guide and actual salaries may differ significantly depending on individual circumstances.
Common skills required for online and digital media roles include proficiency in content management systems (CMS), graphic design software such as Adobe Creative Suite, programming languages like HTML/CSS and JavaScript, experience with social media platforms, video editing software, and knowledge of search engine optimization (SEO) principles. Other essential skills often include data analysis, project management, and communication skills.
The online and digital media industry is diverse and employs professionals across various sectors, including the technology industry, where companies like Google and Microsoft have a significant presence. Financial services firms also rely on online and digital media specialists to enhance their brand presence and customer engagement. Additionally, the manufacturing sector is increasingly leveraging digital platforms to reach customers and promote products.
Career development opportunities in the online and digital media field are plentiful, with many professionals advancing into senior roles or transitioning into related fields such as marketing, sales, or entrepreneurship. Typically, ongoing education and training are necessary to stay up-to-date with industry trends and technological advancements.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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