About the Role

We are seeking a highly skilled Paid Media Specialist to join our team at Communicate Finance. As a key member of our digital marketing team, you will be responsible for managing and optimizing paid media campaigns across multiple platforms to drive business growth and achieve campaign goals.

Key Responsibilities

• Owning paid media campaigns across platforms such as Google, Meta, LinkedIn, and TikTok
• Continuously improving campaign performance across key metrics including CTR, CPA, CPC, and ROAS
• Managing and pacing budgets to ensure spend efficiency and maximum return
• Testing and optimising ads, audiences, and landing pages through structured experimentation
• Producing clear and meaningful performance insights for internal stakeholders
• Staying on top of platform changes, new features, and paid media best practices
• Partnering with creatives and content teams to ensure messaging consistency and impact

Requirements

• 2–5+ years’ experience managing paid digital campaigns
• Strong working knowledge of Google Ads, Meta Ads, and LinkedIn Campaign Manager
• Practical experience using GA4, Google Tag Manager, and data visualisation tools
• Solid understanding of conversion tracking, attribution, and measurement frameworks
• Excellent attention to detail, strong time management, and resilience under pressure

Qualifications

• Formal education/certifications: None mentioned in original job description.

About the Role

We are seeking a Paid Media Specialist to join our team, responsible for owning and managing paid advertising activity across multiple platforms. The ideal candidate will have hands-on experience in paid media or performance marketing, with a strong working knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

Key Responsibilities

• Owning and managing paid advertising activity across Google, Meta, LinkedIn, and TikTok
• Building, launching, and refining campaigns with performance metrics top of mind
• Continuously improving results across key indicators such as ROI, CPA, CTR, CPC, and ROAS
• Monitoring and controlling budgets to ensure efficient and accountable spend
• Running structured tests on ads, audiences, creatives, and landing pages
• Translating performance data into clear insights and actionable reports
• Working closely with creative and content partners to ensure ads and messaging are aligned
• Keeping up with changes across platforms, tools, and digital best practices

Requirements

• 2–5+ years of practical, hands-on experience in paid media or performance marketing
• Strong working knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Confidence working with GA4, Google Tag Manager, and reporting dashboards
• A solid grasp of attribution, conversion tracking, and performance analysis
• Highly organised, detail-focused, and comfortable managing multiple campaigns at once
• Someone who performs well in a deadline-driven, results-focused environment

Qualifications

(No qualifications mentioned in the original job description)

Salary & Benefits

(No salary or benefits information mentioned in the original job description)

Note: As there was no salary or benefits information provided in the original job description, I have skipped this section.