Western Cape: Paid Media Specialist posted by Communicate Finance

About the Role

As a Paid Media Specialist at Communicate Finance, you will be responsible for owning and improving end-to-end paid advertising initiatives across search and social channels. You will have the opportunity to experiment with audience targeting, creative variations, and landing page performance, while building and presenting performance insights through clear, structured reporting.

Key Responsibilities

• Owning end-to-end paid advertising initiatives across search and social channels
• Continuously improving campaign effectiveness using performance metrics and testing methodologies
• Managing and pacing advertising spend to ensure strong efficiency and ROI
• Experimenting with audience targeting, creative variations, and landing page performance
• Building and presenting performance insights through clear, structured reporting
• Keeping up to date with platform changes, tools, and best practices in digital advertising
• Working closely with creative and content teams to ensure alignment between strategy and messaging

Requirements

• 2–5+ years of experience running paid digital campaigns at a hands-on level
• Strong working knowledge of Google advertising tools and major social ad platforms
• Practical experience with analytics, tracking, and reporting tools (GA4, tag management, dashboarding)
• Solid understanding of attribution, conversion paths, and performance measurement

Qualifications

• Formal education/certifications not specified.

Salary & Benefits

Salary information not provided.