Job Description
About the Role
We are seeking an experienced Brand Manager to lead our digital marketing efforts in Cape Town City Centre. As a key member of our team, you will oversee and optimize our website with a digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates. You will work closely with development teams to enhance functionality, design, and content, as well as lead and implement SEO best practices with a performance agency to improve organic search rankings.
Key Responsibilities
- Oversee and optimize the company’s website with digital agency to ensure a seamless user experience, consistent branding, and improved conversion rates
- Work closely with development teams to enhance functionality, design, and content
- Lead and implement SEO best practices with performance agency to improve organic search rankings
- Conduct keyword research, on-page optimization, and monitor SEO performance to drive website traffic and visibility
- Strategize, develop, and execute campaigns across platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn etc.), ensuring alignment with brand voice and objectives
- Drive engagement and community growth while leveraging analytics to improve strategy and performance
- Work with international distributor marketing teams to ensure local channels build consistent brand awareness and online communities
- Collaborate with the creative teams to produce compelling content for digital platforms, including blog posts, social media content, product pages, and email campaigns
- Work closely with the Brand Managers, Distributor teams and creative teams to ensure digital campaigns are aligned with product launches, promotions, and brand initiatives
- Adapt digital marketing strategies to fit diverse international markets, considering local preferences, trends, and regulations
- Ensure content resonates with our target audience and supports brand objectives
Requirements
- Bachelor’s degree in marketing or communications or related field
- Minimum of 4-6 years of experience in digital marketing, preferably in a related premium consumer goods sector
- Experience in the skincare category is advantageous
- All-round digital marketing experience
- Expertise in website management
- Experience in SEO strategy and implementation, including keyword research, on-page optimization, and analytics tools (Google Analytics, SEMrush, etc.)
- Strong social media acumen with experience managing campaigns across multiple platforms
- Proficiency in using digital marketing analytics tools to report on and optimize performance (Google Analytics, Social Media Insights, etc.)
Qualifications
- Completed Bachelor’s degree in marketing or communications
Contact Information
If you are a motivated and experienced Brand Manager looking for a new challenge, please contact JADE GELDENHUYS.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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