Cape Town City Centre: Brand Manager

July 29, 2025 Jobs in Cape Peninsula

Cape Town City Centre: Brand Manager

Posted on 2025-07-29 00:00:00

Employer	Unspecified
Category	Marketing / advertising / PR
Location	Cape Town Region / Cape Town City Centre

Job Summary

ROLE OVERVIEW We are seeking a dynamic, creative Senior Brand Manager to shape and execute our brand storytelling across both our online and physical store environments. You will lead multi-channel brand and content strategies that elevate our brand, drive traffic, and deliver halo impact to revenue, with distinct consideration for the unique dynamics of e-commerce and brick-and-mortar retail. This is a highly cross-functional role, requiring strong collaboration with Marketing, CRM, Design, Retail Ops, and Buying to ensure a cohesive customer experience across all platforms. KEY RESPONSIBILITIES Own and execute brand and content strategies that drive awareness, engagement, and customer affinity across both our digital and physical store network. Develop compelling marketing content across touch points — including in-store screens, POS, windows, and activation, as well as shopfront, email, Whats App, push, organic social, and direct channels. Partner with retail and merchandising teams to translate campaign messaging into store-level communications, ensuring consistency from online to offline. Curate and execute editorial and retail campaigns that reflect brand values, current trends, and customer insights — flexing between national moments, seasonal drops, and brand collaborations. Own and build a master communications schedule — a real-time registry of every customer-facing message, across all channels and stores. Manage content calendars, publishing workflows, and resource planning to ensure smooth execution and maximum campaign reach. Lead development of brand tracking mechanisms (e.g., “brand watch” via 3rd party tools) to monitor sentiment, customer feedback, and content impact. Provide regular performance reporting and strategic insights that guide future brand planning across the full portfolio. KEY PERFORMANCE INDICATORS (KPIs) Audience Engagement: Growth in traffic from organic and brand channels (online), retail footfall (physical), social engagement, and campaign-level ROI. Brand Reach: Analysis of reach, impressions and share-of-voice across paid and organic channels, including in-store exposure. Sentiment & Loyalty: Brand sentiment scores, Net Promoter Score (NPS), and feedback from in-store and online customers. Content Impact: Revenue attribution from editorial/brand campaigns, email open rates, and campaign CTR. Consistency of Messaging: Reduction in conflicting or missed messaging across store formats and digital platforms. QUALIFICATIONS & EXPERIENCE Bachelor’s degree in Marketing, Communications, or Business (BA, B.Com or B.Bus.Sci) 5 years in a marketing, content, or brand role — ideally across both e-commerce and physical retail Expert knowledge of omnichannel marketing principles and execution Strong analytical capability with the ability to translate performance data into actionable insights Demonstrated track record of building and growing a brand across diverse channels High level of confidence and clarity in presenting to senior stakeholders, including C-suite Strong leadership skills and experience managing or mentoring a team Only shortlisted candidates will be contacted.

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Posted in Jobs in Cape Peninsula, Jobs in Cape Town City Centre, Jobs in Cape Town Region

Tagged advertising, Marketing, PR

Cape Town City Centre: Brand Manager

July 5, 2025 Jobs in Cape Peninsula

Cape Town City Centre: Brand Manager

Posted on 2025-07-05 00:00:00

Employer	Unspecified
Category	Retail / wholesale
Location	Cape Town Region / Cape Town City Centre

Job Summary

An exciting opportunity has become available for an experienced and passionate Brand Manager to join the dynamic marketing team of a global premium FMCG leader. This role offers the chance to work on a category-leading product portfolio with strong international equity, and to contribute to both short-term results and long-term brand strategy in the South African market. Position Purpose: This role is responsible for developing and executing brand strategies that drive sustainable sales growth and profitability. You will translate global brand positioning into impactful local market strategies, lead cross-functional initiatives, and collaborate with key internal and external stakeholders to bring your vision to life in trade, communication, and innovation. Brand Strategy & Execution Lead 3 year brand planning and align local strategy with global guidelines. Build and execute annual marketing and A&P plans that support brand equity and sales targets. Own the full marketing calendar and campaign execution in partnership with agencies and commercial teams. Conduct trade visits and consumer research to stay close to shopper behaviour and insights. Commercial and P&L Management Take ownership of the brand portfolio P&L in conjunction with the line manager. Manage SKU optimisation, pricing strategy, and pack development for profitability. Collaborate with Trade Marketing, Key Accounts, and Controlling teams to convert brand strategy into commercial wins. Leadership & Collaboration Present brand strategies and new initiatives to senior management and global stakeholders. Work cross-functionally across departments including Sales, Supply Chain, Finance, and Global Marketing. Support team learning and actively contribute to a high-performance, idea-driven culture. Who We’re Looking For: Completed Bachelor’s or Master’s degree in Marketing, Business, or related field. 3–5 years’ experience in brand marketing within a leading FMCG company. Strategic thinker with strong project management, organisational and communication skills. Passionate about consumer trends and insight-led brand development. Confident, driven and collaborative team player who thrives in a fast-paced environment. Strong analytical ability and commercial acumen. Proficiency in Microsoft Office and familiarity with tools like IRI or Nielsen . Key Competencies: Entrepreneurial mindset and growth orientation Strong presentation and negotiation skills Attention to detail and executional excellence Ability to manage complexity and competing priorities Adaptable and solutions-oriented This is an excellent opportunity for a brand builder with a global mindset and local agility, ready to make an impact in a premium category.

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Posted in Jobs in Cape Peninsula, Jobs in Cape Town City Centre, Jobs in Cape Town Region

Tagged Retail, wholesale

Cape Town City Centre: Brand Manager

Cape Town City Centre: Brand Manager

Job Summary

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Cape Town City Centre: Brand Manager

Cape Town City Centre: Brand Manager

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