Cape Town City Centre: Brand Manager

Key Responsibilities Brand Strategy & Positioning Conduct consumer and market research to identify insights and opportunities. Develop and implement data-driven brand strategies and messaging. Ensure consistent brand identity and tone across all platforms and touchpoints. Align internal teams around brand vision and values. Marketing Planning & Execution Translate strategy into actionable marketing and promotional campaigns. Manage end-to-end execution across digital, in-store, and traditional media. Collaborate with the broader marketing team to ensure brand consistency. Market & Consumer Insights Track competitor activity, category trends, and evolving consumer behaviour. Use insights to guide innovation and maintain brand relevance. Performance & Reporting Monitor campaign effectiveness and report on key marketing metrics. Ensure marketing spend aligns with budget and business priorities. Public Relations & Digital Presence Strengthen brand visibility through PR, media engagement, and influencer partnerships. Oversee social media and digital communication for brand consistency. Sales & Business Support Support sales objectives through effective brand activation and trade marketing initiatives. Health & Safety Adhere to all company safety policies and participate in relevant training. Requirements Degree in Marketing, Business, or related field. 3 years experience in Brand or Marketing Management within FMCG . Proven project management and creative development skills. Strong understanding of digital, social media, and e-commerce marketing. Entrepreneurial mindset, hands-on approach, and adaptability in a fast-paced environment.