Job Description
About the Role
We are seeking an experienced Brand Marketing Manager to lead our integrated global campaigns, drive brand consistency across all touchpoints, and build strategic partnerships with key retail partners.
Key Responsibilities
- Campaign Management: Lead end-to-end execution of integrated global campaigns, managing timelines, cross-functional teams, and external partners to ensure on-time, on-brand delivery
- Creative Direction: Write clear, strategic creative briefs and manage the production process from concept to final asset, ensuring all output meets brand standards
- Brand & Content: Oversee content calendars, safeguard brand guidelines, and ensure consistency across all touchpoints (social, web, retail, distributor materials)
- Partnerships: Build and manage relationships with key retail partners and collaborators to develop co-marketing initiatives that drive visibility and impact
- Digital Marketing: Support paid media, email, and social initiatives, working with performance teams to optimise campaigns and analyse data for actionable insights
- Distributor Support: Develop marketing toolkits and assets for global distributors, supporting local market execution and alignment with global strategy
- Product Launches: Lead go-to-market execution for new releases, developing sales tools and compelling product storytelling
- Reporting: Track campaign performance against KPIs, providing regular reports and recommendations for optimisation
Requirements
- Experience in marketing (fashion, footwear, or lifestyle brand preferred)
- Proven track record executing multi-channel campaigns and managing creative production processes
- Experience managing external agencies and building strategic partner relationships
- Strong understanding of digital marketing, content strategy, and performance analysis
Qualifications
- Formal education/certifications not specified in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Cape Town Region
In the Cape Town region, the marketing, advertising, and PR industries are thriving, with a strong demand for professionals who can drive business growth through innovative campaigns and strategic communications. Typically, companies in this sector are looking for individuals with a creative flair and a keen understanding of consumer behaviour to lead their marketing efforts.
Generally, salaries for marketing, advertising, and PR professionals in the Cape Town region range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for entry-level positions to start at the lower end of this range, while senior roles can command higher salaries. However, it’s worth noting that actual salaries may vary significantly, and these figures are only a rough guide.
Common skills required for marketing, advertising, and PR roles in South Africa include creativity, writing and communication skills, data analysis, digital literacy, project management, and social media expertise. Typically, professionals in this field need to be adaptable, able to work well under pressure, and possess strong problem-solving skills. Often, companies also look for candidates with a degree in marketing, advertising, or a related field.
The industries that commonly employ marketing, advertising, and PR professionals include the financial services sector, technology industry, manufacturing sector, and non-profit organisations. In these sectors, marketing and advertising roles can range from social media specialist to brand manager, and often require a strong understanding of consumer behaviour and market trends.
Career development opportunities are plentiful in this field, with many professionals moving into senior roles or transitioning into related fields such as digital marketing, content creation, or communications management. Typically, companies invest heavily in training and development programs to help their employees stay up-to-date with the latest industry trends and technologies. With dedication and hard work, it’s possible to build a successful career in this exciting and dynamic field.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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