Cape Town City Centre: Google Ads Specialist – Remote

ENVIRONMENT: A fast-growing international digital performance agency is looking for a highly capable Google Ads Specialist to join its senior performance team, working across global brands, large media budgets, and high-impact digital campaigns. This is a mid to senior-level, client-facing role focused heavily on Google Search, Performance Max, Shopping, and Microsoft/Bing Search campaigns. The ideal candidate will bring strong commercial acumen, strategic search expertise, and the confidence to engage directly with senior stakeholders, not simply campaign administration. This role suits someone who thrives in a fast-paced agency environment, enjoys owning campaign performance, and is comfortable working collaboratively with international teams while managing meaningful budgets and client relationships. DUTIES: Build, manage, and optimise high-performing Google Search, Performance Max, Shopping, and Microsoft/Bing Search campaigns Manage large international client budgets across multiple industries and markets Drive campaign strategy, keyword planning, audience targeting, bidding strategies, and conversion optimisation Monitor campaign performance, analyse data, and identify growth opportunities Conduct A/B testing across ad copy, landing pages, bidding strategies, and audience segmentation Deliver strategic insights, reporting, and recommendations to internal teams and clients Work closely with senior performance teams, paid media specialists, creatives, and account managers Attend client meetings, present campaign performance, and build trusted client relationships Stay ahead of platform updates, automation features, and evolving search best practices Support junior team members where needed and contribute to overall team excellence REQUIREMENTS Minimum 5 years’ commercial experience managing Google Ads Search campaigns Strong experience across Google Search, Performance Max, Shopping, and Microsoft/Bing Ads Proven experience managing large campaign budgets across multiple client accounts Strong analytical capability with experience interpreting campaign data and performance trends Experience working directly with clients, presenting strategy, and managing stakeholder expectations Comfortable operating in a senior, consultative, client-facing environment Strong understanding of conversion tracking, attribution, GA4, Tag Manager, and reporting frameworks Agency experience highly advantageous Relevant Google Ads certifications highly beneficial Advantageous Experience with Looker Studio, Supermetrics, BigQuery, or advanced reporting tools Exposure to international markets and multi-currency campaign management Experience mentoring junior performance marketers Exposure to paid social or broader digital performance channels ATTRIBUTES Commercially minded and performance-driven Confident, articulate, and client-facing Highly analytical and detail-oriented Proactive, strategic, and solutions-focused Comfortable owning performance and accountability Collaborative, mature, and thrives in senior team environments