Job Description
About the Role
An established and premium FMCG brand is seeking a driven and well-connected On-Trade Sales Executive to take ownership of a key Cape Town territory. This field-based role requires someone who understands the on-trade environment and knows how to build strong relationships across bars, restaurants, and hospitality venues.
Key Responsibilities
- Drive sales growth and increase market share within the on-trade channel
- Build, manage, and grow relationships with key accounts
- Identify and unlock new business opportunities within your territory
- Increase brand visibility, placements, and menu listings
- Negotiate pouring rights and in-venue agreements
- Plan and execute promotions, activations, and campaigns
- Monitor competitor activity and respond proactively
- Manage assets within accounts and ensure brand standards are upheld
- Analyse sales performance and track key KPIs
Requirements
- Minimum 3 years’ FMCG sales experience
- Strong on-trade exposure (bars, restaurants, hotels, nightlife venues)
- Experience within the liquor or premium brands space highly advantageous
- Proven track record in field sales and relationship management
- Valid driver’s licence and own reliable vehicle
- Willingness to travel daily within the territory
Qualifications
- None mentioned
Salary & Benefits
- No information provided
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Sales Jobs in Cape Town Region
Cape Town’s sales landscape is shaped by the city’s strong economy, diverse industry base, and growing demand for innovative solutions. Typically, sales professionals in this region can expect to find opportunities across various sectors, including technology, financial services, manufacturing, and e-commerce. Generally, these roles require a combination of interpersonal skills, business acumen, and technical knowledge to drive revenue growth and customer satisfaction.
In terms of compensation, salaries for sales positions in Cape Town vary widely depending on factors such as experience, company size, industry sector, and individual performance. Typically, common salary ranges for entry-level sales roles start around R200 000 – R400 000 per annum, with experienced professionals earning upwards of R600 000 – R1 million or more. However, it is essential to note that these figures are broad estimates and may not reflect actual salaries for specific job openings.
Common skills required for success in sales roles include strong communication and interpersonal skills, the ability to build rapport with customers and stakeholders, a solid understanding of industry trends and market dynamics, and proficiency in CRM software and sales tools. Often, sales professionals also benefit from technical knowledge in areas such as data analysis, marketing, or product development. In addition, many employers place a high value on sales candidates with strong business acumen, problem-solving skills, and the ability to work independently.
Sales roles can be found across various industries, including technology, financial services, manufacturing, and e-commerce. The financial services sector, for example, commonly employs sales professionals to build relationships with clients and promote financial products. Similarly, the technology industry often requires sales talent to drive revenue growth through product sales and partnerships. Manufacturing and e-commerce sectors also frequently rely on skilled sales professionals to expand their customer base and increase market share.
Career development opportunities are available in sales roles, with many employers investing in training and development programs to enhance employee skills and knowledge. Typically, successful sales professionals can expect to progress to leadership roles or transition into specialized areas such as account management, business development, or sales strategy. With experience and a strong track record of performance, sales talent can also pursue opportunities in related fields such as marketing, product management, or entrepreneurship.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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