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Cape Town: Freelance Google Ads Specialist posted by FROGG Recruitment

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Job Description

About the Role

We are seeking a Freelance Google Ads Specialist to work on our Google ad campaigns and drive leads, sales, or website traffic while hitting performance. As a key member of our team, you will be responsible for planning, building, managing, and optimizing paid search and other Google Ads campaigns.

Key Responsibilities

  • Develop Google Ads strategy aligned to business goals and budget
  • Perform keyword research, competitor research, and audience analysis
  • Structure campaigns and ad groups (Search, Shopping, Performance Max)
  • Write and test ad copy; set up responsive search ads and ad assets (extensions)
  • Configure targeting (location, device, schedule), bidding strategies, and budgets
  • Set up conversion tracking (GA4, Google Ads tags, Google Tag Manager) accuracy
  • Optimize performance: search term reviews, negative keywords, bid adjustments, audience layering, landing page recommendations
  • Run A/B tests on ads, landing pages and campaign settings
  • Monitor quality score, ad relevance, CTR, CPC, conversion rate, and cost per conversion
  • Build reports and dashboards, communicate results and to stakeholders/clients
  • Ensure compliance with Google Ads policies and best practices

Requirements

  • Proven experience managing Google Ads accounts and budgets
  • Strong understanding of PPC/SEM fundamentals, auction dynamics, and account structure
  • Proficiency with Google Ads Editor, Keyword Planner, Merchant Centre and GA4
  • Tracking knowledge: conversion setup, GTM, UTM tagging, attribution basics
  • Comfortable interpreting performance metrics and making data-driven decisions
  • Copywriting and testing mindset
  • Strong communication, project management, and client/stakeholder management

Qualifications

No formal qualifications are required for this role.

Salary & Benefits

Salary is negotiable.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

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About Other IT/Computer Jobs in Western Cape

The Western Cape, situated on the south coast of South Africa, is home to a thriving IT industry that offers a diverse range of career opportunities for professionals with expertise in various fields.

The job market in the Western Cape is highly competitive, with many major companies and startups operating in the region. The province’s strategic location, combined with its well-developed infrastructure, makes it an attractive hub for businesses looking to establish themselves in Africa. As a result, there is a high demand for skilled IT professionals who can support the growth of these companies.

The average salary ranges for IT professionals in the Western Cape are as follows: software engineers and developers can expect to earn between R800 000 to R1 200 000 per annum; data scientists and analysts can range from R600 000 to R900 000; cybersecurity specialists can earn anywhere from R500 000 to R800 000; and IT project managers can command salaries ranging from R400 000 to R700 000. These figures are based on industry standards and may vary depending on factors such as experience, qualifications, and company size.

To succeed in an IT career in the Western Cape, professionals need to possess a range of key skills, including programming languages (Java, Python, C++), data structures and algorithms, software development methodologies, cloud computing (AWS, Azure, Google Cloud), cybersecurity principles, and excellent communication skills. Additionally, knowledge of industry-specific tools and technologies, such as SAP or Oracle, can be highly valued.

Several major companies and industries are actively hiring IT professionals in the Western Cape. For example, tech giants like IBM and Dell have a strong presence in the region, while financial institutions such as Standard Bank and First National Bank also have significant IT departments. The automotive industry is another major sector that employs IT professionals, with companies like Toyota and Volkswagen having operations in the province.

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Career growth opportunities are plentiful for IT professionals in the Western Cape, with many companies offering training and development programs to help employees upskill and reskill. With experience, professionals can move into senior roles such as technical lead or manager, or transition into related fields like business analysis or consulting. The region’s entrepreneurial spirit also makes it an ideal location for startups, providing opportunities for IT professionals to launch their own businesses or join innovative companies that are shaping the future of technology.


This information provides general career guidance. Actual salaries and requirements vary by employer.



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