Cape Town Region: Sales Manager – Cape Town posted by Phoenix Recruitment

April 28, 2026 Jobs in Cape Peninsula

Phoenix Recruitment

Western Cape

Sales

Job Description

About the Role

The iconic hotel, part of an international group based in Cape Town, is seeking a highly skilled Sales Manager to drive revenue growth and maximize contribution from all producing segments. The successful candidate will be responsible for developing and coordinating various programs and policies relating to marketing and promotional activities, while ensuring high employee morale and continuous learning & development.

Key Responsibilities

Plan and forecast hotel revenue for rooms, F&B outlets, and from various segments
Create a work environment that is high in employee morale and provides constant learning & development
Use the feedback from ESS to draw an action plan
Develop systems and procedures that achieve higher cost efficiency and guest satisfaction
Recruitment and Performance Appraisal/ Management of the staff in the department
Develop & implement the annual plan using the TBEM framework, linking the department’s objectives to the unit’s overall strategy
Assist in developing the overall strategic direction for the relaunch and subsequent growth of the Hotel, adopting a total Revenue Approach
Prepare appropriate forecasting tools and strategies to visualize market scenario and develop long range plans
Develop a means by which to continuously measure the program effectiveness as well as to track the trends in local marketplace and beyond, which would impact demand for the hotel
Build an accurate and effective database of current and potential guests/accounts
Maintain accurate and up to date information on competition’s performance, sales & marketing strategy
Propose room / F&B pricing strategy in consideration with hotel’s market positioning, target customer and desired mix
Develop a comprehensive market mix guideline and ensure sales as per those targets
Identify key customer needs through formal research, survey, sales calls & meetings
Implement revenue management techniques and ensure improved RevPAR
Coordinate with the Front Office & F&B Manager regarding daily sales, VIPs, regulars and other guest requirements
Coordinate with the Credits Manager on credit limits and outstanding from various guests / corporate
Build relationships, network & maintain regular contacts with corporate and individual customers, bookers, media, hoteliers and socialites
Determine, design and prioritise the relevant sales and marketing supportive activities, to achieve revenue / profit targets for all revenue generating departments
Control the hotel’s distribution channels to ensure timely relevant and exciting information reaches its intended audience
Identify key communities, plan various initiatives and coordinate the support activities
Ensure that you work in a safe manner that does not harm or injure self or others
Be involved with Health & Safety within the department
Ensuring compliance within the department and that Health & Safety directives are carried out

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Requirements

Grade 12 Certificate
Certificate or Diploma in Sales & Marketing or Hotel Management
Minimum 3 years sales experience in the travel / tourism / hotel industry
Valid Driver’s Licence and vehicle for day to day travel / appointments

Qualifications

None mentioned in the original job description, therefore skipped.

Salary & Benefits

Not mentioned in the original job description, therefore skipped.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About Sales Jobs in Western Cape

The sales industry in Western Cape is typically characterized by a competitive job market, with a high demand for skilled professionals who can drive revenue growth and build strong relationships with clients. Generally, the job market trends in this field are influenced by the overall economic climate and the specific needs of various industries.

In terms of salary expectations, it’s common to find sales positions paying salaries that range from around R300 000 to R600 000 per annum, depending on factors such as experience, company size, and industry sector. However, it’s essential to note that these are broad estimates, and actual salaries can vary significantly based on individual circumstances.

Typically, a successful sales professional in Western Cape should possess a range of skills, including strong communication and interpersonal skills, the ability to build rapport with clients and colleagues alike, and a solid understanding of marketing principles and product knowledge. Common skills also include negotiation and closing techniques, sales strategy development, and data analysis and reporting. Additionally, proficiency in Microsoft Office and CRM software is often an added advantage.

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The technology industry, financial services sector, and manufacturing sector are among the most common industries that employ sales professionals in Western Cape. Other sectors, such as healthcare and education, also have a presence of sales roles.

In terms of career development, sales professionals in Western Cape can expect to progress through various stages, from entry-level sales positions to senior account management or sales leadership roles. Opportunities for training and professional development are often available, including sales certifications, product knowledge updates, and industry-specific conferences. As experience grows, so does the scope of responsibilities, with sales professionals taking on more complex sales strategies, managing larger client portfolios, and contributing to sales team performance metrics.

This information provides general career guidance. Actual salaries and requirements vary by employer.

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