MARKETING MANAGER/EAST LONDON – The focus of the role is to oversee, improve and drive performance, brand and strategic marketing functions and processes across the business. QUALIFICATIONS REQUIRED Bachelor’s degree in marketing, business or communications-related field preferred . 3 – 5 years management experience within the marketing function. Proficiency in sales, data analytics and reporting software e.g. Looker Studio or Power BI & CRM technologies, and advanced understanding of digital marketing platforms and tools. Proven experience in digital and performance marketing (SEO, paid, organic etc). Experience with CRM and marketing automation, analytics platforms, and tag managers. Experience in B2C marketing ( B2B being advantageous). Demonstrated ability to lead teams, manage agencies and manage senior stakeholder relationships. Strong data analytics and reporting skills; Self-driven and performance focused. Strong leadership competencies, with a team-centred approach. Strategic perspective to development, planning, and execution. Critical thinker and problem solver. Strong project management skills RESPONSIBILITIES Performance Marketing and Strategy In collaboration with paid media agencies, and SEO initiatives/strategies to drive acquisition,; Regularly monitor performance of digital campaigns; Oversee/assist with, and sign off all creative and copy content; Plan, coordinate and monitor paid media campaigns; Strategize methods to optimise digital paid campaigns; Brand and Content Marketing Facilitate and drive production of high-quality content for organic social media campaigns; Manage PR, influencer and external communications; Maintain and monitor the Institutional website, writing copy and publishing blogs and testimonial assets; Facilitate communications between the organisation and students; Facilitate the annual Institutional graduation ceremonies; Facilitate brand marketing initiatives on traditional marketing channels such as radio, tv and newspaper. Reporting and Analytics Ensure technical setup and tracking of conversion data, including pixel installation, Google Tag Manager, UTM structures etc. Maintain and improve dashboards and other performance reports Report to Exco on performance of the marketing function across the business Salary – Negotiable depending on experience APPLICATION PROCESS: