Johannesburg: Copywriter

Tsogo Sun Digital is looking for a sharp, versatile Copywriter to craft compelling digital copy across CRM, campaigns, landing pages, social and broader customer communications. Youll write short‑ and long‑form content that drives action, adapt tone across audiences and channels, and support omnichannel brand touchpoints. This role suits a digitally minded writer with strong craft, creative judgement and the ability to manage multiple briefs in a fast‑paced environment. A passion for sport and a performance mindsetusing insight and data to improve clarity, engagement and conversionis highly advantageous. Our successful Copywriter will Write engaging short‑ and long‑form copy across CRM, campaigns, landing pages, social, web, banners and promotional content. Translate briefs into clear, on‑brand, commercially effective messaging tailored to channel, audience and objective. Develop compelling campaign, promotional and brand copy for sports betting, online casino and broader digital marketing. Produce editorial and blog content that is informative, accessible and aligned to sports, betting and gaming topics. Use insights, testing and customer behaviour to refine copy for higher clarity, engagement, click‑through and conversion. Craft strong CRM, social and performance‑driven copy for acquisition, retention and high‑impact digital assets. Use AI tools responsibly for ideation, drafting and workflow efficiency while maintaining original, high‑quality writing. Ensure brand consistency, accuracy, compliance and high standards of grammar, tone and detail across all copy. Collaborate closely with designers, marketers and creative leads, managing multiple briefs and deadlines efficiently. If you have these qualifications, join our team: Matric, computer literacy (MS Office), strong numeracy, and excellent verbal and written English skills; plus a relevant tertiary qualification in Copywriting, Journalism, Communications, Marketing, English, Media or a related field; 35 years experience in copywriting or digital content; a strong digital writing portfolio; proven ability to write across promotional, social, CRM and editorial formats; experience in fast‑paced digital or campaign‑led environments; and preferably exposure to AI tools and using testing or performance insights to refine messaging. To apply, your written application must include: CV (maximum 4 pages), contactable references (with telephone numbers), and covering letter with three reasons why youre our top candidate for the job Only successful applicants will be contacted.