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Johannesburg: Digital Strategist

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Job Description

About the Role

We are seeking a highly skilled Digital Strategist to develop multi-channel digital strategies that drive measurable business outcomes for our clients. This role will require collaboration with cross-functional teams, analysis of performance data, and translation of insights into clear recommendations that optimise marketing funnels.

Key Responsibilities

  • Develop integrated digital strategies across content, paid media, CRM system, search engine optimisation (SEO), and automation to support client business goals.
  • Lead channel and campaign planning across Google Ads, Meta, LinkedIn, email, and web.
  • Define messaging, targeting, segmentation, and funnel structures that guide users from awareness to conversion.
  • Translate insights and research into clear strategic briefs, roadmaps, and frameworks used by content, media, development, and creative teams.
  • Shape CRM-, automation-, and workflow-related elements so that campaigns and journeys connect seamlessly across platforms.

Requirements

  • Marketing or communications degree, diploma or related qualification is advantageous.
  • HubSpot, Google Ads, Meta Ads or LinkedIn Ads certification is advantageous.
  • 2-4 years of digital marketing or digital strategy experience.
  • Knowledge of paid media, SEO, CRM marketing, content strategy, and reporting principles.
  • Basic design and coding understanding.
  • Strong analytical thinking, problem-solving, attention to detail, and collaboration abilities.

Qualifications

No formal qualifications mentioned in the original description.

How to Apply

Click the green “Go Apply” button below to apply directly online with the employer.

About IT / Computing / Software Jobs in Gauteng

In Gauteng, the IT and computing industry is a significant contributor to the province’s economy, with a steady demand for skilled professionals. Typically, this field is characterized by rapid technological advancements, innovative projects, and a high level of job satisfaction among employees. Generally, career prospects in this sector are strong, with a range of opportunities available across various industries.

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Salaries for IT and computing professionals in Gauteng can vary widely depending on factors such as experience, company size, and industry sector. While it is common to see salaries ranging from R400 000 to R1,200 000 per annum, these figures are only a general guideline and actual salaries may differ significantly. For instance, senior executives or technical leads with extensive experience may command higher salaries, while entry-level positions may start at lower levels.

Common skills required for IT and computing roles in Gauteng include proficiency in programming languages such as Java, Python, or C++, knowledge of cloud platforms like AWS or Azure, and experience with agile development methodologies. Additionally, understanding of data analysis and interpretation, cybersecurity principles, and IT project management are often essential. Familiarity with popular software applications, such as Microsoft Office 365 or Google Workspace, is also beneficial.

The financial services sector, technology industry, manufacturing sector, and government departments are among the common industries that employ IT and computing professionals in Gauteng. These sectors require a range of skills and expertise, from data analysis to network administration, making them attractive options for career development.

For those seeking a career in IT and computing, there are numerous opportunities for professional growth and development. Typically, career progression involves moving into senior roles or specialized positions, such as technical lead, solutions architect, or data scientist. Opportunities for further education and training, such as certifications or postgraduate studies, can also enhance job prospects. Generally, a strong understanding of industry trends, networking, and continuous learning are essential for success in this field.

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This information provides general career guidance. Actual salaries and requirements vary by employer.



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