Job Description
About the Role
Talent on Tap is seeking a skilled Digital Strategist to join their team in Johannesburg. As a key member of the digital marketing department, you will be responsible for developing multi-channel digital strategies that drive measurable business outcomes. You will collaborate with cross-functional teams to execute campaigns that generate leads, engagement, and conversions.
Key Responsibilities
- Develop integrated digital strategies across content, paid media, CRM system, search engine optimisation (SEO), and automation to support client business goals.
- Lead channel and campaign planning across Google Ads, Meta, LinkedIn, email, and web.
- Define messaging, targeting, segmentation, and funnel structures that guide users from awareness to conversion.
- Translate insights and research into clear strategic briefs, roadmaps, and frameworks used by content, media, development, and creative teams.
- Shape CRM-, automation-, and workflow-related elements so that campaigns and journeys connect seamlessly across platforms.
Requirements
- Marketing or communications degree, diploma or related qualification is advantageous.
- HubSpot, Google Ads, Meta Ads or LinkedIn Ads certification is advantageous.
- 2-4 years of digital marketing or digital strategy experience.
- Knowledge of paid media, SEO, CRM marketing, content strategy, and reporting principles.
- Basic design and coding understanding.
- Strong analytical thinking, problem-solving, attention to detail, and collaboration abilities.
- Excellent user journey understanding and conversion funnel design skills.
- Self-motivated and willing to learn new tools and methods.
Qualifications
No formal qualifications are specified. However, relevant experience and certifications are highly advantageous.
Salary & Benefits
Salary details are not provided in the original job description.
Behavioural Competencies
- Accountability
- Problem-Solving
- Values and Ethics
- Communication
- Continuous Learning
- Analytical Thinking
- Results Orientation
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Gauteng
In Gauteng, the online and digital media industry continues to experience significant growth, driven by increasing demand for digital solutions and online presence across various sectors. This has led to a thriving job market with numerous opportunities for skilled professionals. As a result, career seekers in this field can expect to find a diverse range of roles available, from creative and technical positions to management and leadership roles.
Salary expectations for online and digital media roles in Gauteng are typically broad, with varying levels of compensation depending on factors such as experience, company size, and industry sector. Generally, salaries range from R600 000 to R1,5 million per annum, although these figures can vary significantly. For example, senior roles or those in large corporations may command higher salaries, while entry-level positions or startups may offer more modest compensation.
Common skills for online and digital media professionals include proficiency in design tools such as Adobe Creative Suite, programming languages like HTML, CSS, and JavaScript, and experience with content management systems and social media platforms. Additionally, strong analytical and problem-solving skills are often required, as well as the ability to work collaboratively in a fast-paced environment.
Many industries commonly employ online and digital media professionals, including financial services sector companies, technology industry players, manufacturing sector firms, and e-commerce businesses. These roles can provide valuable opportunities for career advancement and professional growth.
Career development in online and digital media is often driven by ongoing education and training. Many professionals in this field pursue additional qualifications or certifications to stay up-to-date with the latest technologies and trends. With experience, they may move into leadership or management roles, overseeing teams of designers, developers, and project managers. Others may choose to specialize in specific areas, such as UX design, digital marketing, or social media strategy.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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