Job Description
We are seeking a commercially strong General Manager of Sales B2C to take full ownership of a consumer sales channel and drive revenue growth. This role requires a hands-on sales leader who thrives in fast-paced environments, is highly execution-focused, and has a strong track record of growing retail and wholesale accounts.
The role will focus on stabilising performance, strengthening key customer relationships, and building a more scalable and disciplined sales function.
ROLE DETAILS
- Location: Johannesburg (Bryanston)
- Reporting To: Sales Director
- Employment Type: Permanent, Full-Time
KEY RESPONSIBILITIES
- Own and deliver the B2C sales strategy across the consumer portfolio
- Drive growth across retail and wholesale channels
- Identify and secure new business opportunities (strong hunter focus)
- Manage and strengthen key national retail accounts
- Analyse market trends, competitor activity, and pricing dynamics
- Develop and execute trade and promotional plans with marketing
- Lead and develop the B2C sales team
- Deliver forecasting, pipeline, and performance reporting
- Work cross-functionally with supply chain, finance, and marketing
REQUIRED EXPERIENCE
- 8+ years senior sales experience within FMCG or consumer goods
- Proven track record managing national retail and/or wholesale accounts
- Strong exposure to major South African retail and trade environments
- Ability to identify inefficiencies and drive commercial improvements
- Strong understanding of trade terms, promotions, and category management
- Relevant business or commerce qualification
KEY ATTRIBUTES
- Strong hunter mentality with a focus on new business growth
- Commercially driven with strong execution capability
- Comfortable operating in a lean, autonomous environment
- Strong negotiator and relationship builder at senior level
- High energy, resilient, and performance-focused
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About FMCG Wholesale Jobs in Gauteng
The FMCG (Fast-Moving Consumer Goods) wholesale sector in Gauteng, South Africa is a dynamic industry with a growing demand for skilled professionals. Typically, job seekers in this field can expect to find opportunities in various sectors, including the retail and manufacturing industries.
Generally, salaries for FMCG wholesale positions in Gauteng tend to be within a broad range of R200 000 to R400 000 per annum, although these figures may vary significantly depending on factors such as experience, company size, and industry sector. For instance, senior management roles or those in larger companies may command higher salaries, while entry-level positions or smaller organisations may offer more modest compensation packages.
Common skills for FMCG wholesale professionals typically include strong analytical and problem-solving abilities, excellent communication and negotiation skills, a good understanding of the retail and manufacturing industries, as well as experience with inventory management, logistics, and supply chain operations. Other essential skills often include technical knowledge of FMCG products, marketing and sales expertise, and proficiency in Microsoft Office applications.
The FMCG wholesale sector is often employed by companies operating in various industry sectors, such as food processing, beverage production, personal care, and household goods manufacturing. In Gauteng specifically, these industries tend to be concentrated in the Johannesburg and Pretoria areas.
For those interested in pursuing a career in FMCG wholesale, there are several common career progression paths available. Typically, entry-level positions serve as a starting point for candidates who wish to gain experience and develop their skills before moving into more senior roles. Advancement opportunities often exist within larger companies or through the acquisition of new skills and certifications. Additionally, many organisations offer training and development programs aimed at nurturing talent from within and supporting career growth.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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