Job Description
About the Role
As a Paid Search Specialist at Communicate Finance, you will be responsible for setting up, managing, and continuously optimising Google Ads campaigns to achieve performance targets. You will also be expected to monitor and evaluate campaign metrics, prepare and present clear performance summaries and reports for clients, maintain regular client communication, use data-driven insights to improve efficiencies, create engaging ad copy, oversee campaign budgets, and ensure effective cost management.
Key Responsibilities
- Set up, manage, and continuously optimise Google Ads campaigns to achieve performance targets
- Monitor and evaluate campaign metrics, transforming data into meaningful insights and recommendations
- Prepare and present clear performance summaries and reports for clients
- Maintain regular client communication, providing guidance on paid search strategy and campaign outcomes
- Use data-driven insights to improve efficiencies and maximise return on ad spend
- Create engaging, high-performing ad copy aligned to campaign objectives
- Oversee campaign budgets and ensure effective cost management
Requirements
- Minimum of 3 years’ experience managing Google Ads accounts
- Google Ads Certification (essential)
- Relevant tertiary qualification
- Proficiency in:
- Google Ads
- GA4
- Google Business Profile
- Google Ads Editor
- Microsoft Ads experience will be advantageous
- Strong understanding of first-party data and experience linking Google Ads accounts to CRM systems
Qualifications
No specific qualifications mentioned.
Salary & Benefits
Salary information not provided.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Western Cape
The online and digital media industry is a rapidly growing field in the Western Cape, with a strong demand for skilled professionals to drive innovation and success. Typically, careers in this sector require a unique blend of technical expertise, creative flair, and business acumen. Generally, individuals working in online and digital media roles are found across various industries, including technology, financial services, and manufacturing.
Salary expectations for online and digital media professionals in the Western Cape can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while senior roles can command salaries upwards of R800 000 to R1,2 million or more. However, it is essential to note that these figures are only a rough guide and actual salaries may differ significantly depending on individual circumstances.
Common skills required for online and digital media roles include proficiency in content management systems (CMS), graphic design software such as Adobe Creative Suite, programming languages like HTML/CSS and JavaScript, experience with social media platforms, video editing software, and knowledge of search engine optimization (SEO) principles. Other essential skills often include data analysis, project management, and communication skills.
The online and digital media industry is diverse and employs professionals across various sectors, including the technology industry, where companies like Google and Microsoft have a significant presence. Financial services firms also rely on online and digital media specialists to enhance their brand presence and customer engagement. Additionally, the manufacturing sector is increasingly leveraging digital platforms to reach customers and promote products.
Career development opportunities in the online and digital media field are plentiful, with many professionals advancing into senior roles or transitioning into related fields such as marketing, sales, or entrepreneurship. Typically, ongoing education and training are necessary to stay up-to-date with industry trends and technological advancements.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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