Knysna: Junior Marketing Co-ordinator, Knysna posted by Mirna Butler Recruitment

About the Role

We are seeking a highly organized and creative Junior Marketing Co-ordinator to join our team at an internationally recognized luxury real estate brand operating in Knysna. The successful candidate will support the real estate team in promoting premium residential and commercial properties, enhancing brand presence, and engaging with clients across multiple channels.

Key Responsibilities

* Prepare and manage listings on key platforms (Property24, Private Property, and selected international portals where applicable).

* Coordinate professional photography, videography, drone footage, and virtual tours with a strong emphasis on premium presentation.

* Write high-quality, engaging property descriptions tailored to affluent and international audiences.

* Ensure all marketing material reflects the lifestyle and exclusivity of each property.

* Manage and grow the agency’s presence on Instagram, Facebook, and LinkedIn, with a focus on luxury positioning.

* Assist in executing targeted digital campaigns aimed at:

+ Gauteng and Western Cape buyers

+ International markets (UK, Europe, and other key feeder markets)

* Work with platforms such as Google Ads and Meta Ads to generate qualified leads.

* Maintain a consistent, premium brand identity across all channels.

* Design and produce marketing collateral using tools such as Canva and/or Adobe Suite.

* Assist with email marketing campaigns targeting curated buyer databases.

* Work closely with agents to develop tailored marketing strategies for each listing.

* Prepare high-end listing presentations and digital brochures.

* Assist in coordinating show days and private viewings, ensuring a professional client experience.

* Liaise with service providers (photographers, designers, printers).

* Manage and update listings via the agency’s CRM and syndication tools.

* Ensure seamless integration between:

+ CRM system

+ Property portals

+ Website listings

* Maintain accurate buyer and seller databases for targeted marketing.

* Assist in tracking ROI on marketing spend and lead sources.

Minimum Requirements

* Diploma or Degree in Marketing, Communications, or similar.

* 12 years marketing experience (real estate or hospitality/luxury brand experience advantageous).

* Strong digital marketing understanding (social media, paid ads, email marketing).

* Excellent written English (essential for international audience communication).

* Experience with Canva, Adobe InDesign, Photoshop, or similar tools.

Remuneration

* Market-related salary (aligned with experience)

* Performance-based incentives linked to lead generation and campaign success