Job Description
About the Role
The Junior Marketing Co-ordinator role at Mirna Butler Recruitment offers hands-on experience in a dynamic, client-focused environment, providing exposure to property marketing, sales support, and professional development within a high-end real estate market.
Key Responsibilities
- Prepare and manage listings on key platforms (Property24, Private Property, and selected international portals where applicable).
- Coordinate professional photography, videography, drone footage, and virtual tours with a strong emphasis on premium presentation.
- Write high-quality, engaging property descriptions tailored to affluent and international audiences.
- Ensure all marketing material reflects the lifestyle and exclusivity of each property.
- Manage and grow the agency’s presence on Instagram, Facebook, and LinkedIn, with a focus on luxury positioning.
- Assist in executing targeted digital campaigns aimed at:
- Gauteng and Western Cape buyers
- International markets (UK, Europe, and other key feeder markets)
- Work with platforms such as Google Ads and Meta Ads to generate qualified leads.
- Maintain a consistent, premium brand identity across all channels.
- Design and produce marketing collateral using tools such as Canva and/or Adobe Suite.
- Assist with email marketing campaigns targeting curated buyer databases.
- Work closely with agents to develop tailored marketing strategies for each listing.
- Prepare high-end listing presentations and digital brochures.
- Assist in coordinating show days and private viewings, ensuring a professional client experience.
- Liaise with service providers (photographers, designers, printers).
- Manage and update listings via the agency’s CRM and syndication tools.
- Ensure seamless integration between:
- CRM system
- Property portals
- Website listings
- Maintain accurate buyer and seller databases for targeted marketing.
- Assist in tracking ROI on marketing spend and lead sources.
Requirements
- Diploma or Degree in Marketing, Communications, or similar.
- 12 years marketing experience (real estate or hospitality/luxury brand experience advantageous).
- Strong digital marketing understanding (social media, paid ads, email marketing).
- Excellent written English (essential for international audience communication).
- Experience with Canva, Adobe InDesign, Photoshop, or similar tools.
Qualifications
No specific qualifications mentioned in the original job description.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Estate Agent Jobs in Western Cape
The Estate Agency profession is a thriving sector in the Western Cape, South Africa, with a strong demand for skilled professionals to manage and sell properties. Typically, estate agents work with private clients, property developers, or real estate investment companies, helping them buy, sell, and rent out properties. Generally, this field offers a stable career path with opportunities for growth and advancement.
Salaries for estate agents in the Western Cape can vary widely depending on factors such as experience, company size, industry sector, and location. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while experienced professionals can earn salaries between R500 000 to R1 000 000 or more per year, often with additional commissions and bonuses. However, these figures are only general estimates, and actual salaries may differ depending on individual circumstances.
Common skills required for an estate agent include strong communication and interpersonal skills, as well as the ability to work independently and manage multiple clients simultaneously. Other essential skills typically include market knowledge, negotiation and sales techniques, and proficiency in property-related software and technology. Many estate agencies also require or prefer candidates with a high school diploma or equivalent, as well as relevant experience or training in the industry.
The Western Cape is home to various industries that commonly employ estate agents, including the financial services sector, technology industry, and manufacturing sector. Estate agents working in these sectors may be responsible for managing property portfolios, advising clients on investment opportunities, or facilitating transactions between buyers and sellers.
Career development opportunities for estate agents in the Western Cape are often linked to their performance, experience, and willingness to take on additional responsibilities. Typically, career progression paths include moving into senior sales roles, taking charge of branch operations, or pursuing specialized skills such as property valuations or real estate investment analysis.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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