South Africa: Group Sales & Marketing Manager (Luxury Lodges) – Arusha I Dar Es Salaam posted by Phoenix Recruitment

About the Role

We are seeking an experienced Group Sales & Marketing Manager to join our Luxury Hospitality Group based in Dar es Salaam and Arusha. As a key member of our team, you will be responsible for driving revenue growth through strategic sales plans, marketing campaigns, and brand promotions. You will work closely with corporate clients, travel agents, and leisure guests to maximize occupancy, manage advertising, oversee digital/traditional marketing, and build client relationships to ensure profitability. Frequent travel between properties is required.

Key Responsibilities

• Sales Strategy & Revenue Generation: Develops sales plans, sets targets, and monitors performance to maximize occupancy and room rates, often focusing on MICE (Meetings, Incentives, Conferences, Exhibitions), corporate, and leisure segments.
• Marketing & Branding: Executes marketing campaigns via digital and traditional channels, manages social media, and ensures the hotel brand is consistently represented.
• Client Relationship Management (CRM): Cultivates relationships with corporate clients, travel agents, and influencers to secure repeat business and new contracts.
• Market Analysis & Reporting: Monitors competitor activity, analyses market trends, and produces reports on sales performance, occupancy, and revenue, often utilizing CRM and Property Management Systems (PMS).
• Administration & Sales Calls: Conducts site inspections, negotiates contracts, and manages the sales budget and promotional materials.
• Team Leadership: Leads, trains, and monitors the performance of the sales team.

Requirements

• A formal qualification in hospitality, sales, or marketing.
• At least 8 years in luxury tourism.
• Existing relationships with high-end global agents.
• Sales, Contracting, creating relationships, Digital marketing (SEO/PPC), yield management, and luxury brand positioning skills.
• Strong leadership, analytical abilities (forecasting/data analysis), excellent communication, and proficient in CRM/PMS systems.

Qualifications

• Formal education/certifications in hospitality, sales, or marketing.

Salary & Benefits

• Competitive salary package to be discussed during the interview process.