Job Description
About the Role
We are seeking an experienced B2B Marketing Lead to join our team at Communicate Finance, where you will be responsible for driving strategic marketing initiatives that drive commercial growth and revenue. As a key member of our leadership team, you will be expected to architect a unified B2B approach, orchestrate commercial activation, and implement lifecycle programs that deepen engagement and expand lifetime value.
Key Responsibilities
- Strategic Ownership: Architecting a unified B2B approach that bridges brand perception with hard commercial targets and go-to-market velocity
- Commercial Activation: Orchestrating the full mix—brand storytelling, product launches, field enablement, and partner ecosystems—to ensure every activity ladders up to revenue
- Lifecycle Focus: Implementing programs that don’t just acquire logos but deepen engagement, streamline onboarding, and expand lifetime value
- Data Rigor: Installing a measurement framework that tracks ROI with the same precision as brand health, ensuring the business understands the ‘why’ behind every result
- Leadership & Influence: Nurturing a team culture of high trust and accountability while navigating a matrixed environment with Sales, Product, and Data peers
Requirements
- 8+ years in the marketing field, with a significant portion spent navigating complex B2B landscapes
- 5+ years of evidence showing you’ve grown teams and capabilities, not just managed tasks
- Strong commercial acumen and experience managing significant marketing budgets to drive measurable ROI
- Ability to operate in ambiguity, building structure out of complexity
- Advanced analytical capability with the ability to translate complex data into clear insights and business decisions
- Exceptional communication skills with the ability to influence senior leaders in a matrixed environment
Qualifications
No formal qualifications are required for this role.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Online and Digital Media Jobs in Western Cape
The online and digital media industry is a rapidly growing field in the Western Cape, with a strong demand for skilled professionals to drive innovation and success. Typically, careers in this sector require a unique blend of technical expertise, creative flair, and business acumen. Generally, individuals working in online and digital media roles are found across various industries, including technology, financial services, and manufacturing.
Salary expectations for online and digital media professionals in the Western Cape can vary widely depending on factors such as experience, company size, and industry sector. Typically, entry-level positions may start within a broad range of R200 000 to R400 000 per annum, while senior roles can command salaries upwards of R800 000 to R1,2 million or more. However, it is essential to note that these figures are only a rough guide and actual salaries may differ significantly depending on individual circumstances.
Common skills required for online and digital media roles include proficiency in content management systems (CMS), graphic design software such as Adobe Creative Suite, programming languages like HTML/CSS and JavaScript, experience with social media platforms, video editing software, and knowledge of search engine optimization (SEO) principles. Other essential skills often include data analysis, project management, and communication skills.
The online and digital media industry is diverse and employs professionals across various sectors, including the technology industry, where companies like Google and Microsoft have a significant presence. Financial services firms also rely on online and digital media specialists to enhance their brand presence and customer engagement. Additionally, the manufacturing sector is increasingly leveraging digital platforms to reach customers and promote products.
Career development opportunities in the online and digital media field are plentiful, with many professionals advancing into senior roles or transitioning into related fields such as marketing, sales, or entrepreneurship. Typically, ongoing education and training are necessary to stay up-to-date with industry trends and technological advancements.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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