Job Description
About the Role
The National Hotel Chain is seeking an experienced Group Marketing Manager to lead the strategic development and execution of our brand identity, digital footprint, and promotional campaigns across a national portfolio. Based in the Cape Town City Bowl area, you will be responsible for driving brand awareness and high-value customer acquisition in the luxury and business travel segments.
Key Responsibilities
- Develop and implement a national annual marketing strategy that services diverse property types, including leisure resorts, urban business hotels, and large-scale convention facilities.
- Act as the final authority on brand integrity, ensuring all individual properties adhere to corporate identity standards.
- Execute comprehensive marketing launch strategies for new property acquisitions, rebrandings, and major capital renovations.
- Implement data-driven campaigns designed to shift the channel mix from high-commission OTA platforms to direct brand bookings.
- Manage the national digital performance budget, including Meta-search (Google Hotel Ads, TripAdvisor), SEM, and social media advertising.
- Collaborate with Revenue Management to deploy tactical promotions during low-demand periods to maximize occupancy.
- Develop and manage dedicated marketing funnels specifically for the Conference, Exhibition, and Corporate Travel sectors.
- Oversee the production of high-level sales enablement tools, including digital RFP kits, virtual tours, and professional photography for event planners.
- Direct the marketing and communication strategy for the group’s loyalty program to drive repeat business and guest lifetime value.
- Manage relationships and service-level agreements with creative, PR, and media-buying agencies.
- Provide marketing support and budget oversight to property-level General Managers to ensure local initiatives align with national objectives.
Requirements
- Degree in Marketing, Communications, or Business Management.
- Post-graduate qualification in Digital Marketing is highly advantageous.
- Minimum of 6–8 years of experience in Marketing Management.
- Proven track record within the Luxury Hospitality or Lifestyle sectors.
- Extensive experience in managing agency relationships and multi-million Rand marketing budgets.
- Demonstrable success in executing national-level digital transformation projects.
Qualifications
No qualifications mentioned.
Salary & Benefits
Salary information not provided.
Competencies & Attributes
- Creative Visionary: The ability to spot trends and translate them into commercially viable campaigns.
- Analytical Mindset: Comfortable using data to justify spend and pivot strategies.
- Executive Communication: Capable of presenting marketing performance and strategy at a Board level.
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Western Cape
The marketing, advertising, and PR industries in Western Cape offer a dynamic and competitive job market, with many multinational companies having a presence in the region. Typically, this field is in high demand due to the growth of e-commerce, digital transformation, and increasing consumer spending power. As a result, there are numerous opportunities for professionals in these roles to find employment.
Generally, salaries for marketing, advertising, and PR professionals in Western Cape can range from R400 000 to R800 000 per annum, depending on factors such as experience, company size, and industry sector. It is common for senior positions to command higher salaries, while entry-level roles may start at the lower end of this range. However, it’s essential to note that actual salary figures can vary significantly, and these ranges are only a broad guide.
Common skills required for marketing, advertising, and PR professionals in Western Cape include strong creative thinking, analytical skills, attention to detail, excellent written and verbal communication skills, ability to work under pressure, and proficiency in digital tools such as Google Analytics or Adobe Creative Suite. Typically, companies look for candidates with a degree in marketing, communications, or a related field, although experience and skills can often take precedence.
The technology industry, financial services sector, manufacturing sector, and tourism are just a few examples of industries that commonly employ marketing, advertising, and PR professionals. In these sectors, roles such as digital marketing specialist, brand manager, or media relations coordinator may be available.
Career development opportunities in this field are numerous. Typically, career progression involves moving into senior roles such as team leader or account director, where professionals can develop their skills further and take on more complex projects. Many companies also offer training programs and mentorship schemes to help employees progress in their careers. With experience, marketing, advertising, and PR professionals may also choose to pursue freelancing, starting their own agencies, or moving into leadership roles within larger organisations.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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