Job Description
About the Role
A high-growth international business is seeking a commercially minded analytics leader to drive digital measurement, attribution, customer journey analytics and marketing insight across a complex multi-market environment. This role combines deep technical analytics capability with strong commercial understanding, making it ideal for someone who can influence senior stakeholders.
Key Responsibilities
- Leading the digital analytics and insight function across multiple markets
- Owning and evolving the organisation’s GA4 and tag management ecosystem
- Building advanced customer journey and funnel analysis capabilities
- Developing attribution models and marketing measurement frameworks
- Driving insight into channel performance, customer acquisition and conversion behaviour
- Managing and enhancing Power BI reporting and dashboard environments
- Translating complex data into commercially actionable recommendations
- Partnering closely with marketing, digital, commercial and executive leadership teams
- Supporting the development of data governance and measurement best practice
- Mentoring and developing junior analytics talent
Requirements
- Significant experience in a senior digital analytics, marketing insight or measurement role
- Deep expertise in GA4, Google Tag Manager and digital tracking architecture
- Strong SQL and data modelling capability
- Advanced Power BI skills including DAX and dashboard development
- Experience with attribution modelling and marketing performance analysis
- Ability to connect analytics to commercial outcomes and business growth
- Strong stakeholder engagement and communication skills
- Experience working in complex, fast-paced or multi-market environments
Qualifications
- Marketing mix modelling exposure
- BigQuery experience
- CRM and web analytics integration experience
- Exposure to privacy-safe measurement and consent frameworks
- Python or R experience
Salary & Benefits
- (No salary information is provided in the original job description. Therefore, this section will be skipped.)
How to Apply
Click the green “Go Apply” button below to apply directly online with the employer.
About Marketing / advertising / PR Jobs in Gauteng
In Gauteng, the marketing, advertising, and public relations (PR) landscape is constantly evolving, with a strong emphasis on digital media and innovative storytelling. Typically, job seekers in this field can expect to find opportunities across various industries, including technology, financial services, manufacturing, and retail. Generally speaking, these roles offer a dynamic work environment that combines creativity, strategic thinking, and analytical skills.
When it comes to compensation, salaries for marketing, advertising, and PR professionals in Gauteng are generally within the R500 000 – R1 million per annum range, although this can vary significantly depending on factors such as experience, company size, industry sector, and specific job requirements. Typically, senior roles or those in larger companies tend to command higher salaries. However, it’s essential to note that these figures are only a rough guide, and actual salaries may differ based on individual circumstances.
Common skills required for marketing, advertising, and PR professionals include proficiency in digital marketing tools such as Google Analytics and Adobe Creative Suite; excellent writing, communication, and presentation skills; the ability to develop and implement effective campaigns across multiple channels; strategic thinking and problem-solving skills; and a strong understanding of market trends and consumer behavior. Other essential skills often include project management, budgeting, and team leadership capabilities.
Industry sectors that commonly employ marketing, advertising, and PR professionals include technology, financial services, manufacturing, retail, and tourism. These roles can also be found in non-profit organisations and government entities. Typically, companies in these industries require professionals who can develop and execute marketing strategies, create engaging brand experiences, and manage public relations initiatives.
Career development opportunities for marketing, advertising, and PR professionals are numerous. Often, entry-level positions serve as a launching pad for more senior roles, such as account manager or creative director. Senior professionals may pursue leadership positions, start their own agencies, or transition into related fields like business development or sales.
This information provides general career guidance. Actual salaries and requirements vary by employer.
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