Randburg: Copywriter – Randburg posted by Phoenix Recruitment

About the Role

We are seeking a passionate mid-level Copywriter to join our dynamic marketing team at a Luxury Lodge & Hotel Group based in Randburg. As a key member of our marketing team, you will be responsible for creating compelling copy across diverse marketing channels, maintaining our authentic South African brand voice, and driving conversions through persuasive sales materials and engaging digital content.

Key Responsibilities

• Create compelling copy for marketing materials including brochures, sales collateral, direct mailers, email campaigns, and digital content
• Write engaging scripts for webinars, presentations, video content, and YouTube channel
• Develop persuasive, SEO-optimised website copy that drives conversions
• Produce sales enablement materials and craft targeted content for different audience segments across all properties
• Stay current with industry trends, competitor activities, and platform-specific writing requirements
• Edit and proofread all marketing materials to ensure accuracy and brand consistency
• Collaborate with design, digital, and social teams to create cohesive visual and written communication

Requirements

• Grade 12
• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• At least 5-7 years of copywriting experience specifically in hospitality/luxury travel industry
• Proven portfolio with 3-5 samples demonstrating brochure copy, digital content, and sales material
• Strong digital copywriting skills across platforms including website copy, email marketing, YouTube content, and video scripts
• Understanding of SEO principles and luxury hospitality customer journey
• Excellent command of English with impeccable grammar and writing skills
• Basic understanding of Google Analytics and performance tracking
• Knowledge of social media writing and platform-specific requirements

Qualifications

• None mentioned in original job description.

Salary & Benefits

• No information provided in the original job description.