Johannesburg: Content & Strategy Specialist posted by WatersEdge Solutions

Location: In-Office Melrose Arch, Johannesburg
Employment Type: Full-Time
Industry: Logistics & Supply Chain | Marketing | Strategy

WatersEdge Solutions is partnering with a dynamic and rapidly growing logistics compliance business to recruit a Content & Strategy Specialist. This role is ideal for a marketing all-rounder who blends creative content creation with strategic insight and execution excellence. If youre a hands-on storyteller who thrives in a high-growth, B2B environmentthis opportunity is for you.

About the Role

Youll be responsible for designing and executing integrated content strategies that build brand awareness and drive inbound engagement. From campaign planning and SEO writing to social media execution and brand consistency, youll play a vital part in elevating visibility and credibility across digital channels.

Key Responsibilities

• Develop and implement digital content marketing strategies aligned to business goals

• Create engaging, SEO-optimised content for blogs, social media, websites, and whitepapers

• Collaborate with digital marketing and business stakeholders to translate strategy into execution

• Manage and grow social media platforms, monitor engagement, and adapt content accordingly

• Lead creative content initiatives (including videos and dynamic assets) that align with brand identity

• Conduct competitor research and market trend analysis to inform content strategy

• Align brand tone and voice across all external communication and digital touchpoints

• Analyse campaign performance and prepare actionable reports using key content KPIs

• Coordinate with external designers or agencies to ensure content quality and brand alignment

What Youll Bring

• 35 years experience in marketing, preferably in B2B or professional services

• Bachelors degree in Marketing, Communications, Business, or relevant experience

• Proven experience in content writing, SEO, and campaign development

• Strong project management and stakeholder communication skills

• Working knowledge of marketing tools: CRM, email marketing, SEO, automation, LinkedIn, and social media platforms

• Excellent copywriting, editing, and creative thinking abilities

• A collaborative mindset, attention to detail, and the drive to improve continuously

Nice to Have

• Experience working in logistics, compliance, or technology services

• Familiarity with e-commerce platforms or email marketing automation tools

• Comfort leading and mentoring a small content or social media team

• Confidence running A/B tests and interpreting marketing analytics

Whats On Offer

• Opportunity to shape the content strategy of a fast-growing business

• Full creative ownership across diverse digital marketing initiatives

• Exposure to a highly collaborative, global-facing marketing team

• Work in a culture that values innovation, excellence, and agility

• Competitive compensation with potential for career advancement

Company Culture

Our client fosters a high-performance, people-first culture rooted in humility, collaboration, and innovation. Youll join a team that values quality, creativity, and a supportive workplace environment. Theyre known for being both driven and down-to-earth, offering structured growth, continuous learning, and genuine recognition of great work.

If you have not been contacted with in 10 workings days, please consider your application unsuccessful.